Marketing Manager

About the Role

We are seeking an experienced and strategic Marketing Manager to lead the Canadian marketing initiatives for a global leader in material-handling equipment. This position will oversee the development and execution of regional marketing programs supporting eight full-service branches across Ontario and Quebec, enhancing brand awareness and driving lead generation for material handling solutions such as electric forklifts, reach trucks, and warehouse systems.

Reporting to the General Manager – Sales and Marketing, you will collaborate closely with cross-functional teams and manage a Marketing Project Specialist, while partnering with our US-based global marketing team and external agencies.

Key Responsibilities

• Strategic Execution: Develop, implement, and measure comprehensive marketing strategies to engage targeted customer segments, optimizing ROI across top and bottom funnel activities.
• Program Leadership: Drive regional campaigns, digital initiatives, and support brand awareness while overseeing all aspects of the Canadian corporate website.
• Team & Project Management: Manage and mentor the Marketing Project Specialist, ensuring effective internal and external communications, while delivering marketing projects on time and within budget.
• Performance Tracking: Evaluate marketing program results, report on key metrics, and recommend continuous improvements for management review.
• Budget Ownership: Oversee a $300K CAD annual marketing budget, working with external agencies (currently Google Ads support) to maximize value and efficiency.
• Collaboration: Align marketing activities with sales objectives and operations, maintaining open communication with the US global team, navigating approval processes as needed.
• Departmental Excellence: Advocate for the Marketing Department’s mission, vision, and values throughout project development.
• Employee Development: Train, counsel, and handle compensation recommendations and review for direct reports.

Required Qualifications

• Bachelor’s degree in Marketing or Communications.
• 7–8 years marketing experience, with 5–7 years in digital advertising/marketing.
• 2–3 years of people management experience, especially in small teams.
• Tech-savvy digital marketer focused on results, measurement, and ROI.
• Experience managing budgets of at least $300K annually.
• Proven ability to execute both demand-generation and brand-building campaigns.
• Strong problem-solving, planning, and organizational skills.
• Excellent communication and interpersonal skills.
• Must be comfortable with tight deadlines and shifting priorities.
• Valid driver’s license and access to a reliable vehicle.
• Ability to travel within Canada, and 1–2 times per year to the US (overnight travel required).
• Industry experience in manufacturing, automotive, electrical, engineered products, or similar sector preferred.
• Experience working with agencies and global marketing teams.
• Must work onsite in Mississauga, ON.

Nice-to-Haves

• Experience or interest in AI/machine learning applications in marketing.
• Exposure to blue-collar and aftermarket product marketing environments.

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