Sales Director / Manager

1. Strategic Sales Leadership

Lead the Canada sales team to achieve annual and quarterly strategic sales targets; develop and execute market entry and expansion strategies across Canada.

Collaborate closely with the Executive General Manager to implement company-wide sales initiatives, optimize sales processes, and drive sustainable revenue growth.

2. Market Development & Key Account Management

Develop new customer segments and strengthen long-term relationships with key clients across the Canadian wind power market.

Conduct market intelligence activities including customer demand analysis, competitor benchmarking, and industry trend monitoring to identify opportunities and mitigate risks.

Support strategic decision-making through in-depth understanding of provincial energy policies, utility procurement mechanisms, and developer requirements.

3. Order Execution & Commercial Risk Control

Oversee end-to-end sales operations in Canada, including contract negotiation, commercial terms, documentation, delivery coordination, and payment collection.

Ensure compliance with international trade regulations, Canadian energy policies, and internal KPI requirements to secure profitability and risk control.

4. Cross-functional Collaboration

Work closely with R&D, engineering, finance, legal, and supply chain teams to support product certification, technical solutions, localization requirements, and financing structures.

Drive cross-functional initiatives to enhance brand presence and support long-term market penetration in Canada.

5. Compliance & Regulatory Management

Stay up to date with Canadian import / export regulations, renewable energy policies, provincial permitting requirements, and industry standards.

Proactively identify and manage regulatory, contractual, and operational risks in overseas sales activities.

Qualifications

1. Education & Experience

Bachelor’s degree or above in Mechanical Engineering, Electrical Engineering, Marketing, International Trade, or related disciplines.

Minimum 10 years of sales experience, including 3+ years in wind turbine or renewable energy sales management, preferably with exposure to the Canadian or North American market.

2. Industry Expertise

Strong understanding of the Canadian wind power market, including developers, utilities, EPCs, and regulatory stakeholders.

Proven experience in market positioning, product planning, certification strategy, and commercialization within the renewable energy sector.

3. Core Competencies

Excellent leadership, negotiation, and stakeholder management skills.

Strategic thinker with strong analytical capabilities and the ability to operate effectively in complex cross-border environments.

Results-driven, resilient, and capable of managing high-pressure, fast-changing market conditions.

4. Additional Requirements

Solid knowledge of international business practices and modern sales / marketing methodologies.Willingness to travel domestically within Canada and internationally as required.