Marketing Science Lead

The Marketing Science Lead will lead the measurement attribution and optimization of marketing efforts delivering insights that drive smarter data-informed decisions. This strategic role blends Marketing Science data modelling and visualization and business strategy to elevate marketing performance.

Key responsibilities include leading the creation and design of Marketing Analytics dashboards in Tableau to help stakeholders track key metrics and applying advanced methodologies to optimize spend boost incremental revenue and improve campaign outcomes.

The ideal candidate will foster a data-driven culture and collaborate cross-functionally to define performance objectives and guide ongoing efforts towards greater data maturity within the organization.

As a key contributor to the evolution of marketing measurement this role will drive innovation and co-lead the implementation of an Advanced Marketing ROI Model with the Director of Growth Analytics.

ð HYBRID WORK ENVIRONMENT

Vancouver-based and Toronto-based team members work in-office every other week (TuesThurs). Core attendance is required from 9 AM 3 PM on these days to support business priorities.

ð¼ A DAY IN THE LIFE

• Partner with internal stakeholders to define deliverables and roadmaps related to campaign measurement criteria advanced analytics features and mROI frameworks.
• Provide deep analytical support through advanced modeling techniques (e.g. Regression / Causal Inference) to evaluate Marketing performance.
• Deliver clear data-driven insights and actionable recommendations to optimize marketing efforts and improve mROI in support of Campaign post-mortem analyses.
• Proactively identify trends and communicate key findings in a concise and compelling way through effective data solutions.
• Innovate by introducing new tools measurement methodologies and best practices in Marketing Science.
• Develop and maintain advanced predictive models and support forecasting processes.
• Lead the design and development of internal and external reports and dashboards to support daily operations and high-level strategic initiatives.
• Own the internal Marketing data stack ensuring functionality and data integrity.
• Collaborate with Digital Analytics BI and Data Engineering team members to implement business requirements and leverage new data sources for Marketing Science.

ð WHAT YOU BRING TO THE TABLE

ð COMPENSATION & BENEFITS

ð THE HIRING PROCESS

ð ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times! Take a sneak peek into why that is here : ( YouTube) Check us out on social! At O2E Brands we know that great talent comes in many forms and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

#1-800-GOT-JUNK

âï Ready to take your career to the next level Apply today! ð

Key Skills

Healthcare Attorney,General Insurance,Attorney At Law,Core Banking,Import & Export,Airlines

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 105000 - 125000