DIRECTOR OF MARKETING & PROMOTIONS (This would be total salary for both locations, some expenses can be paid for, bonus option, room for additional amount)
The Director of Marketing & Promotions is responsible for all event planning and advertising, graphic design, social media, and entertainment coordination for the business at Taphouse Guildford and Taphouse Coquitlam.
Reporting directly to the COO, the Director of Marketing & Promotions must remain up-to-date on all business endeavours, both ongoing and future.
Staying budget-conscious and tracking the progression of sales is key to success in this position. Any branding, advertising, and promotions must align with Taphouse’s intentions and target demographic.
Taphouse Guildford and Taphouse Coquitlam have different targets, and it’s crucial to adapt accordingly.
The Director of Marketing & Promotions is someone creative, innovative, solution-oriented, and able to work without supervision to accomplish tasks.
Responsibilities
- Event Planning & Coordination
- Deciding themes, parties, and interactive experiences for guests
- Ordering the necessary materials, prizes, and decorations for events
- Booking entertainment in advance, such as live bands, DJs, MCs, musicians, etc., ensuring alignment with the event’s target audience and atmosphere
- Notifying staff and management of all event components and advertisements (i.e. social media, in-house posters, chalkboards, emails, staff group chats, meetings)
- Setting up, hosting, and debriefing after events
- Advertising & Graphic Design
- Designing advertisements for in-house posters, table tents, in-house TV Ads, and social media ads for Facebook, Instagram, and TikTok
- All advertisements will pertain to, but not limited to : Sports, Food, Drinks, Nightlife, Events, Birthday packages, Fundraisers, Buffets
- Responding to guest inquiries, ensuring links to ticketed events are functional, and tagging / collaborating with appropriate partners
- Conducting advertising via MailChimp and flyer delivery
- Coordinating with website technician to ensure advertisements are up-to-date and old advertisements are removed after events
- Ensuring ad spending is calculated and tracked to avoid unnecessary expenses
- Photography & Videography
- Conducting media acquisition or hiring and managing professionals to gather content for ongoing and future advertising, ensuring high-quality content
- Posting weekly albums of photos of guests from the previous weekend’s events on Instagram
- AV, Lighting & Sound
- Setting up, coordinating, and booking technicians for lighting and sound systems
- Checking lighting and sound equipment at both locations weekly
- Training management on controlling and displaying TV advertisements
- Guestlist, Party Bookings, Loyalty Programs
- Forwarding party bookings to management
- Inputting guestlist requests from Instagram, Facebook, and email into the PatronScan system
- Ensuring guests are aware of guestlist policy (No Guestlist Fridays at Coquitlam)
- Coordinating with management to develop loyalty programs for returning guests, as well as VIP programs for regular nightlife guests
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