Social Media and Marketing Coordinator

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Contribute to the City of Hamilton, one of Canada's largest cities - home to a diverse and strong economy, an active and inclusive community, a robust cultural and dining scene, hundreds of kilometers of hiking trails and natural beauty just minutes from the downtown core, and so much more.

Join our diverse team of talented and ambitious staff who embody our values of sensational service, courageous change, steadfast integrity, collective ownership and being engaged empowered employees.

Help us achieve our vision of being the best place to raise a child and age successfully. #BeTheReason

• Job ID #7052 : Social Media and Marketing Coordinator
• Union : Non-Union
• Job Description ID # : 30180
• Close date : Interested applicants please submit your application by 4 : 00 p.m. on Wednesday, June 26, 2024
• Duration : Temporary Full-Time up to 6 months
• External applicants are considered only after the internal posting process has been completed. Only applicants chosen for an interview will be contacted.

SUMMARY OF DUTIES

Reporting to the Senior Project Manager, Customer Experience, this position will coordinate digital and social communications, provide customer service support, and develop content across all marketing channels for Transit / Hamilton Street Railway (HSR).

This includes representing Transit (HSR) on social media networks and various other responsibilities related to Transit (HSR) social media strategy and customer service.

This role provides strategic communications counsel and tactical support to the Transit Division and works closely with Corporate Communications.

GENERAL DUTIES

• Develop, coordinate, and execute Transit (HSR)'s social media strategy while adhering to the City of Hamilton Social Media policy.
• Develop, schedule, and publish daily, weekly and monthly key messages from Transit (HSR) to be shared via social media.
• Develop customer-focused marketing content and copy for use across all marketing channels.
• Create, source, format, edit and inventory images and videos for use across digital channels.
• Schedule, execute and monitor a marketing editorial calendar to ensure timely and effective tactics are implemented.
• Collect and review monthly digital marketing and social media analytics.
• Monitor all forms of social media for coverage on the reputation of Transit (HSR).
• Deliver guidance to staff about public information campaigns which include social media.
• Assist staff and leaders within Transit (HSR) to develop protocols and procedures to be successful on social media.
• Develop messaging to the public during negotiations or labour disputes that require public communications.
• Identify and encourage opportunities for positive social media coverage for Transit (HSR).
• Assist in the development, implementation and monitoring of branding and marketing strategies and plans.
• Provide communications and marketing assistance to Transit (HSR) generally and / or as part of a campaign.
• Liaises with Customer Service to ensure messages are shared with them for phone / email inquiries.
• Working closely with Transit (HSR) staff to support staff engagement initiatives.
• Works in collaboration with the City of Hamilton's Communications staff in a strategic manner consistent with corporate communications and may be utilized as a staffing resource to support Corporate Communications initiatives as needed.
• Maintain corporate identity standards as per policy, in addition to meeting quality graphic and design standards.
• Work within the Control Room, providing media support to supervisory staff while issuing up to date information to Transit (HSR) customers via social media networks.
• Work in accordance with the provisions of applicable Health and Safety legislation and all City of Hamilton corporate and departmental policies and procedures related to Occupational Health and Safety.
• Perform other duties as assigned which are directly related to the normal functions of this position.

QUALIFICATIONS

1. Demonstrated experience in marketing and public relations or marketing communications environment normally acquired through the completion of a Degree or Diploma in Marketing, Communications, Journalism or a related discipline and / or a combination of education and related marketing experience, with preference given to experience in a transit or transportation environment.

2. An understanding of social media tools and the needs / requirements of the target audience within Transit (HSR).

3. Knowledge of, or the ability to familiarize themselves with the City of Hamilton's road network and Transit (HSR) routes.

4. Knowledge of graphic design, photography & video editing tools and software would be an asset.

5. Experience in a computerized environment. Working knowledge in Word, Excel, Microsoft Outlook and Internet Explorer and web page applications Working knowledge of or ability to learn Microsoft Access.

6. Must have superior written, oral and visual communication skills, including experience in creating and editing documents.

7. Demonstrated time management and project management skills.

8. Ability to balance a number of projects simultaneously and to meet deadlines is essential.

SALARY : Grade 4

Grade 4

Per annum

HOURS : 35 per week

35 per week

THE INCUMBNET SHALL COMPLY WITH ALL HEALTH AND SAFETY POLICIES AND PRACTICES FOR THIS POSITION AND THE WORKPLACE.

Disclaimer :

Be advised that Human Resources frequently audits resumes of internal / external applicants to ensure / validate information provided is consistent and trustworthy.

Falsification of information provided at any time throughout the recruitment process may be grounds for disqualification, and for internal applicants, subject to discipline up to and including termination.

Terms :

The City is an equal opportunity employer that is committed to inclusive, barrier-free recruitment and selection processes.

Consistent with our Values and Corporate Culture Pillars, the City of Hamilton is committed to providing equitable treatment to all with respect to barrier-free employment and accommodation without discrimination.

The City will provide accommodation for applicants in all aspects of the hiring process, up to the point of undue hardship.

If you have an accommodation need, please contact Human Resources as soon as possible to make appropriate arrangements.

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