About Bishop’s

Situated on the traditional and unceded territory of the Abenaki people, Bishop’s University is located in Lennoxville, a vibrant and diverse borough within the city of Sherbrooke in the Eastern Townships of Quebec. Founded in 1843, Bishop’s is a predominately undergraduate university providing an exceptional quality liberal education in the fine arts, humanities, social sciences, natural sciences, business, and education. With close to 3000 full time students participating in more than 100 programs across three faculties and schools, and with 115 full-time faculty members – some of Canada’s best – Bishop’s 550-acre campus features numerous buildings, services, and facilities to allow for a wholly immersive university experience.

Bishop’s has an outstanding residence-life program for students. With several faculty members living on campus, Bishop’s is a tightknit community. Bishop’s outstanding reputation as a Maple League University is rooted in its undergraduate education model and the excellent student experience offered by its faculty and staff. For more information, visit www.ubishops.ca.

In order to perpetuate Bishop's University's noble mission and to solidify its reputation of institution of choice for outstanding young people seeking academic excellence and a comprehensive university experience, we are currently seeking an... Associate Vice-Principal Recruiting, Marketing and Communications.

Context

Recognizing the evolving landscape of student recruitment and the importance of targeted marketing and communications, Bishop's University plans to create a new strategic position of Associate Vice-Principal, Recruiting, Marketing, and Communications. The person holding this position, who will report directly to the Principal of the University, will be responsible for aligning with the institution's new governmental mandate, which requires that at least 55% of its student body be Quebec residents. The University will therefore have a preference for fully bilingual candidates.

Position Overview

The Associate Vice-Principal of Recruitment, Marketing, and Communications (AVP RMC) will provide vision and strategic direction for the University's recruitment efforts, as well as for communications with its internal community, potential students, alumni, and the external community. The AVP RMC is tasked with driving an increase in high-quality applications to the University, aiming for student growth that aligns with the University's strategic priorities.

This person will also play a focal role in the University’s communications with its various communities, be they faculty, prospective students, graduates or the wider community. At the same time, he or she will be responsible for consolidating our brand image and managing external communications that reflect this vision. The AVP RMC reports directly to the Principal and serves as an active and influential member of the executive team, offering updates and guidance on matters related to communications, recruitment, and marketing.

Responsibilities

Recruitment

• Demonstrate skills and experience in creating an action plan aligned with the University's Strategic Enrollment Management Plan. The AVP RMC is responsible for developing data-driven strategies to increase high-quality applications across all academic units, as well as formulating targeted strategies for units with low enrollment.
• Advise the Registrar and the executive team on matters related to recruitment, marketing, communications, and on-campus visit strategies and issues.
• Collaborate closely with Deans to achieve recruitment objectives within their respective schools or departments.
• Establish strategic relationships with guidance counselors across Canada, as well as with national and international strategic partners.
• Be well-versed in, and provide direction on, all aspects of undergraduate and graduate marketing and communications. This includes, but is not limited to, understanding generational characteristics, demographics, both Canadian and international education systems, transition issues, academic programs, co-op opportunities, financing, residence, campus life, student success, post-graduation success, on-campus visits, and current and emerging technologies and tools for communicating with prospective student audiences.

Marketing

Communications

Preferred Qualifications and Experience

Application Process

Interested candidates are invited to submit their applications to Morgan Philips Canada by sending their resume, accompanied by a letter of interest, to Claude Martel or Julie-Catherine Racine, Executive Directors and Partners.

Claude Martel

Executive Director & Partner 514.618.5243

Julie-Catherine Racine

Executive Director & Partner 514.974.0330

[email protected]

Bishop’s University is committed to enhancing the on-campus presence of qualified members from equity-seeking groups, including women, visible minorities, ethnic minorities, Indigenous peoples, individuals with diverse gender identities, sexual orientations, and people with disabilities.

We welcome applications from diverse backgrounds and encourage members of equity-seeking groups to self-identify in their applications.

Bishop’s University is a signatory of the Scarborough Charter, which is a commitment to combat anti-Black racism and foster Black inclusion.

While all qualified candidates are strongly encouraged to apply, in accordance with Canadian immigration requirements, priority will be given to Canadian citizens and permanent residents.

Candidates who anticipate requiring accommodations at any stage of the application process may contact Morgan Philips Canada.

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