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Marketing Manager (Maternity Contract)
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Marketing Manager (Maternity Contract)
Travel PentictonPenticton, Regional District of Okanagan-Similkameen, Canada- Full-time
- Permanent
Travel Penticton is the Destination Marketing & Management Organization for Penticton. Travel Penticton is a not-for-profit, member-based society representing accommodation, food & beverage, activity, and attraction tourism businesses with over Members. We are seeking a full-time Marketing Manager for a Maternity Leave Contract to start in October.
The Marketing Manager is responsible for implementing the Travel Penticton Destination Marketing Plan, facilitating the promotion of Penticton and the immediate area, and developing the Visit Penticton brands. In collaboration with the Executive Director and Travel Penticton Team, this innovative and enthusiastic 'in-a-new-box thinker' will bring to the organization an energetic, proactive, and results-driven approach to promoting Penticton.
The Marketing Manager will work with external organizations such as Thompson Okanagan Tourism Association (TOTA), Destination BC (DBC), regional communities, local associations, and special interest groups and events, along with the Travel Penticton Members.
You will join a team of dedicated and results-driven tourism professionals who love where they work, live, and play.
OBJECTIVES
- Strategic planning, development, management, and tactical execution of an annual Marketing Budget and Plan, with oversight from Executive Director.
- Ensure that all marketing KPIs and analytics are monitored and achieved pursuant to the TP 5-year and Annual Tactical Plan as developed under the Municipal Regional District Tax (MRDT) guidelines.
- Development and management of potentially award-winning marketing & advertising initiatives.
- Ensure Penticton is externally promoted to build location awareness, shoulder season business, and increase visitation to generate overnight stays.
- Ensure Member Businesses are equally represented whenever possible.
- Ensure Penticton is a leader in innovative and effective tourism marketing initiatives.
- Promote Penticton as a responsible and sustainable tourism destination.
- Ensure Penticton is seen as an equal opportunity and accessible destination.
- Work to promote local Indigenous tourism products as available.
ROLES & RESPONSIBILITIES
KEY FUNCTIONS
Marketing Management
Digital & Content Marketing
Knowledge, Skills, and Abilities Required
Qualifications & Personal Attributes
If you think you have what it takes to take on this challenging and rewarding opportunity, and you have the knowledge, qualifications, enthusiasm, and drive, we invite you to apply for this exciting position.
You must be a Canadian citizen or permanent resident to apply for this opportunity. Please note, only those considered for this position will be contacted.
This is an 'in-office' position with remote work option not available.
To Apply
Please send your resume and cover letter.
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