Detailed Overview

Supporting the Vision, Values, Purpose and Commitments of Fraser Health including service delivery that is centered around patients / clients / residents and families : The Talent Acquisition Marketing Client Partner recommends, develops, implements and evaluates marketing research plans in consultation with the Director, Client Partners and client groups to assist Fraser Health in meeting strategic recruitment goals; identifies target candidate populations; researches new technologies and marketing strategies; develops measurement tools; coordinates production and scheduling with external vendors; modifies and creates additional search engine optimization techniques; sources and makes recommendations; develops systems for workforce planning and data collection. Responsibilities Recommends, develops, implements and evaluates recruitment market strategies for Talent Acquisition Client Partners and Fraser Health client groups that enables Fraser Health to meet its strategic recruitment goals in the market place; develops programs to promote Fraser Health as a career and an employer of choice. Consults with others in Fraser Health, external professional organizations and industry to provide specialized marketing knowledge, specifically in the area of healthcare recruitment; ensures service delivery is aligned with FHA business needs and strategic directions. Identifies target candidate populations and utilizes computer search, cold calling, and networking techniques to identify candidates meeting desired criteria; utilizes online and telephone screening tools to further qualify potential candidates. Researches new technologies and marketing strategies and methods to maximize the Fraser Health brand; conducts data base searches for difficult to fill positions; collects and analyzes data on candidates demographics, preferences and needs. Develops tools to measure the effectiveness of marketing, advertising, and communications programs and strategies. Participates in Advertising Planning Committee; provides consultation to the Client Partners regarding their advertising needs and assisting the Client Partners with the development of templates for website. Coordinates production and scheduling with external vendors for the placement of recruitment advertising and attendance at career fairs and conferences where FH will be attending for recruitment purposes. Develops and maintains effective working relationships with the community, schools, colleges, universities, and professional associations and represents Fraser Health at a variety of meetings / conferences and recruitment and career fairs. Develops systems for workforce planning and data collection; maintains a database to track and report on statistics and demographics, such as number of applicants, specialties, turnover, number of interviews, new hires and vacancies; analyzes trends such as turnover and reasons for resignations; creates reports and makes recommendations. Modifies and creates additional search engine optimization techniques utilizing software applications such as html editor. Qualifications Education and Experience Bachelor's degree in Communications, Public Affairs, Marketing or a related discipline plus five years' recent related experience with web-based marketing and communications and content management systems or an equivalent combination of education and experience. Competencies Demonstrates the leadership practices of the Fraser Health Leadership Framework of Clear, Caring and Courageous and creates the conditions for people to succeed. Professional / Technical Capabilities : Ability to operate a personal computer, Microsoft Office and applicable recruitment software. Competency in a variety of software such as JavaScript, HTML, CSS, Freehand, Fireworks, Illustrator and Microsoft Project. Proficiency in social media including Twitter, gs, Flickr, Digg, YouTube, Hootsuite and other community sites. Ability to establish and monitor benchmarks that measure the impact of social media campaigns. Physical ability to perform the duties of the position.