Seo specialist Jobs in Waterloo, ON

What Youll Do :

Reporting to the Manager Marketing Planning you will work directly with the Marketing team on leading and driving the effectiveness of all Individual Insurance Services (IIS) web properties rankings as well as drive on-site search performance deliver with the ability to prioritize and develop relevant and engaging content to increase organic and paid web traffic.

The core parts of your role will be to :

• Responsible for analyzing the Individual Insurance Services websites SEO and developing an advanced improvement strategy plan with frameworks and timelines.
• Responsible for maximizing the organic traffic to IIS websites by improving SERPs ( Search engine result pages ) including the development and maintenance of keyword list and ad copy
• Responsible for deploying an effective local and long-tail search strategy
• Analyzing reviewing and implementing changes to all IIS website so they are optimized for all search engines
• Responsible for developing keyword reach content and provide content improvement recommendations with a view of improving traffic.
• Accountable for compiling presenting and updating SEO & SEM performance reports
• Keep up-to-date on SEO & SEM guidelines to ensure complete compliance
• Create develop execute and optimize all paid search strategies
• Track monitor and ensure all campaigns are delivering or exceeding against KPIs and run analysis to improve overall ROI
• Manage bids and budgets test and optimize keywords and creative; maintain forecasts and goal metric tracking
• Develop ongoing testing and learning initiatives while compiling new tactics that will continuously achieve actionable results and improve campaign performance
• Identify opportunities for advancement by analyzing competitive environments traffic patterns and market trends
• Locate anomalies and investigate problems taking ownership through resolution of the issue
• Analyze and translate data from web analytics into an actionable insights and reports
• Aggressively pursue relevant opportunities for link-building
• Proactively pursue and test new tools and approaches in SEO & SEM
• Work with the Marketing team to optimize content across all digital platforms

Qualifications :

Lets Talk About You :

This is the unique blend of skills and experience we would love to see in an ideal candidate :

We also consider your potential.   If you know you have what it takes to do the job but your experience doesnt exactly match the qualifications above we encourage you to apply and provide us with more details about why you think you would be a great fit.

Additional Information :

Some of the Perks We Offer :

We offer best-in-class pension and benefits total reward programs and comprehensive mental wellness supports to set you up for every success in and outside of work. Here are just some of the reasons youll love working here :

Lets work together! If you are interested in this opportunity please  apply online.

OTIP and its group of companies strive to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request we will endeavor to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities.

As a business we protect what matters most to our members. As an employer we value what matters most in our workplace. Together this includes fostering a diverse equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are and our differences are what make us unique.

We are an equal opportunity employer and encourage applications from all qualified individuals. We thank all applicants for their interest; however only candidates selected for an interview will be contacted.

LI-Remote

Remote Work : Employment Type :

Full-time

Key Skills

Linkbuilding,SEO Tools,Keyword Research,Google Analytics,CSS,Conversion Optimization,HTML5,SEM,Google Search Console,SEO,Omniture,Wordpress

Department / Functional Area : Marketing

Experience : years

Vacancy : 1