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Product marketing manager Jobs in Laval, QC

Last updated: 18 hours ago
Product Marketing Specialist

Product Marketing Specialist

GHGSATMontreal, QC, CA
Full-time
Quick Apply
Show moreLast updated: 2 days ago
Responsable Marketing Produit / Product Marketing Manager

Responsable Marketing Produit / Product Marketing Manager

Toon Boom AnimationMontréal, Other, Canada, H2W 2R2
Show moreLast updated: 17 days ago
Product Marketing Manager - Financial Services

Product Marketing Manager - Financial Services

LightspeedMontreal, Quebec, Canada
Show moreLast updated: 20 days ago
Marketing Manager / Responsable Marketing

Marketing Manager / Responsable Marketing

Local LogicMontreal, QC, CA
CA$350.00–CA$550.00 weekly
Quick Apply
Show moreLast updated: 30+ days ago
Growth Marketing Manager

Growth Marketing Manager

StoryteqMontreal, QC, CA
CA$65,000.00–CA$85,000.00 yearly
Full-time
Quick Apply
Show moreLast updated: 30+ days ago
  • Promoted
Marketing and communication manager

Marketing and communication manager

Randstad CanadaMontréal, Quebec, CA
Full-time +1
Quick Apply
Show moreLast updated: 2 days ago
  • Promoted
Email Marketing Manager

Email Marketing Manager

Transformer Table IncPointe-Claire (Montréal), QC, CA
CA$70,000.00–CA$77,000.00 yearly
Permanent
Show moreLast updated: 4 days ago
  • Promoted
  • New!
Responsable du marketing numérique | Digital Marketing Manager

Responsable du marketing numérique | Digital Marketing Manager

LumenwerxMontréal, Canada
Full-time
Show moreLast updated: 18 hours ago
  • Promoted
Bilingual Product Manager

Bilingual Product Manager

LexisNexisMontreal, QC, Canada
Full-time
Show moreLast updated: 30+ days ago
Product Marketing Manager - Smart Buildings

Product Marketing Manager - Smart Buildings

Schneider ElectricMontréal, CA
Full-time
Show moreLast updated: 15 days ago
Senior Product Marketing Manager, Ecommerce

Senior Product Marketing Manager, Ecommerce

CoveoMontreal, QC
Full-time
Show moreLast updated: 18 days ago
Product Manager (Marketing) - (Far Cry project)

Product Manager (Marketing) - (Far Cry project)

UbisoftMontreal, QC, CA
CA$95.56–CA$97.64 hourly
Show moreLast updated: 30+ days ago
Product Marketing Manager

Product Marketing Manager

Maya HTTMontreal, Canada
Show moreLast updated: 30+ days ago
Responsable marketing produit / Product Marketing Manager

Responsable marketing produit / Product Marketing Manager

GenetecMontreal, Quebec, Canada
CA$80,000.00–CA$90,000.00 yearly
Show moreLast updated: 30+ days ago
Gestionnaire Principal(e) du Marketing Produit / Senior Product Marketing Manager

Gestionnaire Principal(e) du Marketing Produit / Senior Product Marketing Manager

PointsMontreal, Quebec
Full-time
Show moreLast updated: 4 days ago
Digital Marketing Manager

Digital Marketing Manager

Cameleon RHPointe-Claire, QC, ca
Full-time +1
Quick Apply
Show moreLast updated: 11 days ago
Product Marketing Specialist

Product Marketing Specialist

GHGSATMontreal, QC, CA
2 days ago
Job type
  • Full-time
  • Quick Apply
Job description

GHGSat offers greenhouse gas detection, measurement, and monitoring services to industrial and government customers around the world. The company uses its own satellites and aircraft sensors, combined with third-party data, to help industrial emitters better understand, control, and reduce their emissions.

As GHGSat continues its journey to accelerate decarbonization to achieve ambitious climate goalswe are looking for an experienced and strategic Product Marketing Specialist to join our team. In this role, you will be responsible for driving the success of our products by developing and executing comprehensive go-to-market strategies. As a key member of the Product Marketing team, you will collaborate closely with product, sales, marketing, and customer success teams to define product positioning, launch new products, and drive adoption and engagement.

This position is part of a newly formed team dedicated to developing the product discipline that will drive GHGsat into its next successful phase.

Requirements

Go-to-Market Strategy :

  • Develop and execute go-to-market strategies for product launches and updates, ensuring alignment with business objectives and target audience needs.
  • Partner with cross-functional teams to deliver seamless product launches.

Market Analysis and Insights :

  • Conduct market research to identify customer needs, market trends, and competitive dynamics.
  • Use insights to refine product positioning and messaging.

    • Product Positioning and Messaging :

  • Craft compelling product positioning and messaging that resonates with target customers and differentiates our products in the market.
  • Ensure consistency across all customer touchpoints, including marketing campaigns, sales tools, and website content.

    • Sales Enablement :

  • Develop and deliver sales enablement materials, including presentations, battle cards, and FAQs.
  • Train the sales team on product features, benefits, and competitive positioning to ensure they can effectively engage with prospects.

    • Customer Engagement and Advocacy :

  • Work closely with customer success and sale teams to gather customer insights and success stories.
  • Develop customer-centric content to highlight the value of our products.

    • Performance Analysis :

  • Monitor and analyze the performance of product launch, adoption, and customer feedback.
  • Use data to optimize strategies and ensure continuous improvement.

    • Cross-Functional Collaboration :

  • Act as a bridge between product, sales, and marketing teams to ensure alignment on goals and initiatives.
  • Represent the voice of the customer in internal discussions and product development.

    • Requirements

    Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of experience in B2B product marketing, product management, or a related role, ideally in [specific industry, e.g., SaaS, technology, or consumer goods].
  • Proven track record of successfully launching technical products in competitive markets.
  • Strong analytical skills and ability to translate data into actionable strategies.
  • Exceptional communication and storytelling skills, with experience in crafting compelling narratives for diverse audiences.
  • Proficiency with analytics tools such as Excel, CRM systems like Salesforce, marketing automation platforms, or other relevant tools.
  • Collaborative team player with strong project management skills and attention to detail.

    • Preferred Qualifications

  • Experience working in software and / or data companies
  • Knowledge of digital marketing strategies and content marketing.
  • Familiarity with agile methodologies and product lifecycle management.

    • Benefits

  • Competitive salary + stock options for all full-time employees
  • Health / Dental benefits
  • Paid Time Off + floating statutory holidays
  • Flexible work environment