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- Promoted
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AccoravillageToronto, ON, Canada- Full-time
- Permanent
January 21, 2025
Position : Paid Search Strategist (PPC, SEM)
Position Type : Full Time, Permanent
Reports to : PPC Team Lead
Location : Remote (Canada)
Division : Postmedia Integrated Advertising
The Company :
Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.
This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.
The Opportunity :
We are looking for an experienced strategic Google Ads Paid Search (PPC) Strategist to join our team. Responsible for building, executing and optimizing client search strategies on Google Ads and Microsoft Ads. This includes compiling recommendations, researching opportunities and leveraging PPC best practices that generate leads and maximize ROI for our clients. The PPC Strategist should be experienced in analyzing complex data and making data-driven decisions.
What you’ll do :
- Research clients' websites to understand online goals and objectives.
- Develop a paid search (PPC) strategy including keyword research, audience targeting, and ad copy / messaging.
- Manage and optimize multiple paid search (PPC) campaign performance through continuous A / B testing, competitor analysis, keyword research, creative optimizations and trend insights to achieve client KPI targets across a variety of industries.
- Identify landing page optimizations to improve lead generation and sales.
- Monitor campaign performance and budget management.
- Communicate regularly with Account Managers.
- Assist Postmedia sales team in presales strategic support.
- Support Account Management team with monthly and quarterly client reporting and client presentations.
Who you are :
We thank in advance all applicants for their interest; however, only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.
Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.
Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.
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