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Online marketing • welland on
Manager, Digital Marketing
Billyard Insurance GroupWelland, Ontario, Canada- Promoted
Manager, Digital Marketing
Billyard InsuranceWelland, Niagara Region, Canada- Promoted
Marketing Sales Specialist ($90K-$210K)
Best Version MediaNiagara Falls, Ontario- Promoted
Earn Cash From Taking Surveys Online
Earn HausPelham, ON, Canada- Promoted
Marketing Operations Specialist
Smarter ContactNiagara Falls, Niagara Region, CanadaOnline Onboarding Consultant
AutoTrader.caOntarioMarketing Coordinator
ClubRunnerOntario, Canada- Promoted
Responsable Marketing & Événements
AirudiNiagara Falls, Niagara Region, Canada- Promoted
Online Survey Taker (Flexible Hours)
Hey Cash LLCPelham, ON, Canada- Promoted
Advertising Account Manager
TalentSphere Staffing SolutionsNiagara Falls, Niagara Region, Canadamarketing coordinator
Pizza FiammaNiagara Falls, ON, CAMarketing Manager
NPAworldwideNiagara Falls Central, ON7, Ontario, CanadaMarketing Operations Specialist
Magnet ForensicsOntario- Promoted
Marketing Manager
Executive Talent on DemandNiagara Falls, Niagara Region, CanadaHIV Director, Marketing
Gilead Sciences Canada, Inc.Ontario, CanadaJournalist (print & online)
Turtle Island NewsOntario, CA- Promoted
Marketing Director
Reliance ImpactNiagara Falls, Niagara Region, Canada- Promoted
Marketing Manager
RATESDOTCA Group Ltd.Golden Horseshoe, Niagara Region, Canada- Promoted
Vice President, Digital Marketing + eCommerce
Smart, Savvy + Associates (Recruitment Agency)Niagara Falls, Niagara Region, Canada- Promoted
Online Survey Participant (Remote | Flexible Hours)
Five SurveysPelham, ON, Canada- Conception Bay South, NL (from $ 30,225 to $ 194,694 year)
- Owen Sound, ON (from $ 50,625 to $ 192,772 year)
- Parry Sound, ON (from $ 50,625 to $ 192,772 year)
- Mississauga, ON (from $ 33,150 to $ 191,128 year)
- New Glasgow, NS (from $ 35,000 to $ 188,799 year)
- Pictou, NS (from $ 39,000 to $ 188,799 year)
- Surrey, BC (from $ 79,655 to $ 170,360 year)
- Sainte Catherine de la Jacques Cartier, QC (from $ 46,500 to $ 161,196 year)
- Winnipeg, MB (from $ 37,913 to $ 158,389 year)
- New Westminster, BC (from $ 34,500 to $ 151,685 year)
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Manager, Digital Marketing
Billyard Insurance GroupWelland, Ontario, Canada- Full-time
Billyard Insurance Group (BIG) is a leader in the insurance industry dedicated to building a culture that reflects our core values. At BIG we Think BIG by exceeding expectations and creating lasting value for our clients industry and communities. We Act with Integrity by upholding honesty transparency and respect in everything we do. Our clients are at the center of our decisions as we embrace a Client First Always mindset. We believe in the power of teamwork to Achieve More Together combining strengths to deliver meaningful solutions. Finally we Innovate with Purpose by leading the digital insurance revolution consistently driving quality enhancing client service and empowering brokers.
With over 80 locations across Canada and recognition as one of Canadas Top Growing Companies BIG is shaping the future of insurance. Join us as we continue to redefine the industry with innovation collaboration and excellence.
The Manager Digital Marketing leads the planning execution and performance analysis of digital marketing campaigns that support client acquisition lead generation and cross-sell initiatives across the brokerage network. Reporting to the Director of Marketing this hybrid role collaborates closely with departments such as Business Development Distribution Life & Financial and Brokerage Operations to ensure timely and targeted campaign delivery. The position is accountable for managing customer segmentation overseeing broker lead acquisition and driving campaign effectiveness through data-driven insights and reporting. A strong understanding of marketing automation email campaigns CRM tools and campaign analytics is essential to support business growth and optimize broker engagement.
What does the Manager Digital Marketing do
- Develop and manage lifecycle email campaigns (acquisition nurture re-engagement retention).
- Own segmentation personalization A / B testing and deliverability best practices.
- Collaborate with design and content teams to produce on-brand high-converting templates.
- Maintain and optimize automation workflows (e.g. welcome cart abandonment cross-sell).
- Analyze email performance metrics and continuously optimize based on insights.
- Plan execute and optimize paid campaigns across Google Ads Bing Meta LinkedIn etc.
- Manage budgets bids and ad copy to maximize ROI and drive qualified traffic / leads.
- Monitor quality score conversion rate and audience performance.
- Continuously test and refine keyword strategy ad formats and landing pages.
- Conduct keyword research and competitor analysis to inform on-page and content strategy.
- Collaborate with web and content teams to ensure SEO best practices are implemented.
- Monitor site health crawl errors and Core Web Vitals.
- Develop link-building strategies to improve domain authority and SERP rankings.
- Build and maintain dashboards and reports to track performance across all channels.
- Deliver actionable insights and recommendations to stakeholders.
- Track campaign KPIs such as CTR CPL ROAS LTV etc.
- Set up and maintain proper tracking (e.g. UTM parameters conversion goals event tracking).
Does this sound like you
Qualifications :
What we Offer :
Our Commitment to Diversity Inclusion and Belonging :
Billyard Insurance Group is committed to building a transparent environment where everyone feels heard welcomed and included. We believe Diversity Inclusion and Belonging are fundamental in our vision to be the leading insurance platform in Canada. BIG is a proud equal-opportunity workplace that is committed to equal employment opportunity regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability or gender identity.
Our Commitment to Accessibility :
Billyard Insurance Group is committed to developing an inclusive barrier-free recruitment process and work environment. Should you require any accommodation please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance requests for information in accessible alternative formats or to report any accessibility problems please contact us at or 905.346.2190 ext. 10211.
Required Experience :
Manager
Key Skills
Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services
Employment Type : Full-Time
Experience : years
Vacancy : 1