Marketing intern Jobs in Kingston, ON

As a Product Marketing Manager, you will:

• Own end-to-end go-to-market strategy and execution for new products, features, and enhancements, from early roadmap alignment through post-launch optimization.
• Develop clear, differentiated product positioning, value propositions, and messaging tailored to multiple buyer and stakeholder levels.
• Lead product packaging strategy, including feature bundling and solution framing, in partnership with Product, Sales, and Pricing.
• Produce high-impact customer-facing deliverables, including: Hero customer case studies and success stories, clear product ROI narratives and proof points, launch collateral, sales decks, and demo narratives.
• Own sales enablement by developing and maintaining: Pitch decks and product overviews. battlecards and competitive positioning, objection-handling frameworks, demo guidance, and sales playbooks.
• Partner with Sales leadership to deliver sales training that ensures readiness, consistency, and confidence across the field.
• Conduct ongoing market, customer, and competitive analysis within the automotive and mobility software landscape.
• Act as the connective tissue between Product, Sales, and Marketing to synchronize product roadmap milestones with launch timelines, messaging, and collateral.
• Measure launch success and continuously optimize based on adoption, feedback, and performance.

Required qualifications:

• 10+ years of overall experience in the automotive industry, with a deep understanding of dealership operations, dealer groups, mobility programs, and OEM ecosystems.
• 5+ years of direct B2B SaaS product marketing experience, ideally within dealership software, mobility, fleet, rental, service operations, or OEM-facing platforms.
• Proven experience leading go-to-market strategy, product launches, and sales enablement in complex sales environments.
• Strong background in product positioning, messaging, and packaging for software solutions.
• Demonstrated ability to translate complex product capabilities into clear, compelling ROI-driven narratives.
• Excellent written and verbal communication skills, with comfort presenting to sales teams and executives.
• Highly collaborative, organized, and comfortable operating in fast-moving, evolving environments.

Success in this role will be measured by business outcomes, including:

• Net Revenue Retention, driving increased revenue from the existing customer install base through adoption, expansion, and upsell of new products.
• Net New Revenue from New Products, enabling revenue growth through effective launches, packaging, and sales enablement that support expansion into new customers and programs.
• Sales readiness and effectiveness, measured through launch execution, adoption, and field confidence.

Dealerware offers you:

• Competitive base salary with bonus incentive eligibility
• Full benefits (medical, dental, vision, disability)
• 401(k) with company match
• On-demand educational courses via Learning
• Tuition reimbursement and continuing education
• Unlimited paid vacation policy
• Flexible work
• Generous Paid Parental Leave program
• Modern office and a dynamic team in downtown Austin with free parking
• Friendly, small company environment with a progressive culture

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