Marketer Jobs in Whitchurch-Stouffville, ON
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Marketer • whitchurch stouffville on
- Promoted
Director, Marketing Technology
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Brown & Brown InsuranceMarkham, ON, CANDirector, Marketing Technology
CST SavingsGreater Toronto Area, Canada, Canada- Full-time
Position : Director, Marketing Technology
Company : CST Savings Inc.
Industry : Financial Services
Reports to : Chief Marketing Officer
Location : Flexible Work Location Arrangements Available
Application Deadline : March 10th, 2025
Role Summary :
The Director, Marketing Technology will be the driving force behind CST’s digital transformation, leading the development and execution of a high-performing marketing and sales enablement technology stack. This role will play a pivotal part in accelerating customer acquisition, deepening engagement, and enhancing the overall customer journey across CST’s service offerings.
As a key member of the Marketing Leadership Team , you will be responsible for integrating cutting-edge technologies , designing automated marketing journeys , and optimizing digital experiences to increase brand visibility and sales productivity. Your leadership will help shape the overall marketing strategy, ensuring CST remains at the forefront of digital innovation in the financial services industry.
What you will be doing :
Digital Strategy & Performance Optimization
- Partner with the CMO and key stakeholders to develop and implement a scalable digital marketing and sales enablement roadmap.
- Continuously refine the strategy based on data insights, emerging trends, and business objectives.
- Create compelling business cases to secure funding and resources for high-impact digital initiatives.
- Lead the execution of AI-driven marketing automation, optimizing lead nurturing and customer engagement.
- Leverage marketing technology to drive lead generation and conversion-focused campaigns.
- Implement a data-driven, test-and-learn approach to enhance performance and optimize KPIs.
- Oversee SEO and search marketing innovations, leveraging AI and analytics for performance gains.
- Continuously track, measure, and optimize marketing performance, providing actionable insights.
- Provide clear, data-driven marketing performance reports to executive stakeholders, highlighting strategic recommendations.
- Ensure all digital initiatives align with industry best practices, enhancing usability, accessibility, and brand reputation.
- Stay ahead of digital trends and competitive intelligence to maintain CST's leadership in the financial services market.
Digital Platform & Technology Leadership
Leadership & Team Development
What you bring :
What’s In It for You :
About CST :
We’re the creators of Education Savings Plans in Canada. Our founders pioneered a movement to create and deliver solutions to make higher education accessible for all. Over 65 years later, our dedication to our mission is stronger than ever :
Through our expert guidance and powerful investment options, we help Canadian’s invest in our children’s future with Registered Education Savings Plans (RESPs). With big dreams, anything is possible!
CST Spark is the latest chapter from the ongoing story of innovative education savings. Today, we continue to inspire and revolutionize education savings with CST Spark– the simple, modern RESP that combine stop investment expertise with the latest technology.
For additional information, please visit & .
Come grow with us!
To apply please email your resume to :
CST is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. CST sincerely thanks all applicants for their expressed interest in this opportunity; however, only those selected for an interview will be contacted. Accommodations are available upon request for candidates taking part in all aspects of the hiring process. Applicants need to make their requirements known when contacted. To request accommodation, please contact HR at Thank you for your interest in a career at CST.