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Head of marketing Jobs in Airdrie, AB

Last updated: 1 day ago
Director, Marketing – Marketing & Customer Experience

Director, Marketing – Marketing & Customer Experience

Alberta Blue CrossAlberta
CA$87.00 hourly
Full-time
Crafting connections with an iconic brand.Alberta Blue Cross is looking for a dynamic Director, Marketing to spearhead our marketing strategies to drive growth, enhance customer engagement, and ele...Show moreLast updated: 30+ days ago
marketing specialist

marketing specialist

TON Infrastructure LtdAB, CA
CA$30.77 hourly
Full-time +1
College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years.Efficient interpersonal skills. Excellent written communication.Heures de travail : 40 hours per week.Show moreLast updated: 30+ days ago
Director of Finance

Director of Finance

Recruitment PartnersAlberta, CA
Full-time +1
Our client is searching for a Director of Finance to join their team.This role will be responsible for overseeing key financial functions, including accounting, financial planning, analysis and rep...Show moreLast updated: 2 days ago
Pastor of Church Life

Pastor of Church Life

Evangelical Free Church of LethbridgeAlberta, CA
CA$18.00–CA$21.00 hourly
Position DescriptionThe Evangelical Free Church of Lethbridge ( invites qualified applicants to apply for the full-time position of Pastor of Church Life. This person will provide leadership to the ...Show moreLast updated: 30+ days ago
Facility Worker - Glass Family of Companies

Facility Worker - Glass Family of Companies

G.A.S. GlobalLethbridge County, AB
CA$11.00–CA$25.00 hourly
Full-time
As a global leader in agriculture enterprise, our client is recognized for their multiple brands and renowned reputation. Their research and development teams combine knowledge and ingenuity to crea...Show moreLast updated: 30+ days ago
Pastor of Preteens and Youth Ministries

Pastor of Preteens and Youth Ministries

Church StaffingAlberta, Canada
The First Baptist Church of Vancouver is a multicultural, multiethnic, multigenerational, socioeconomically diverse congregation. We see this as a resounding demonstration of the gospel’s power to o...Show moreLast updated: 30+ days ago
Marketing Manager, Edmonton

Marketing Manager, Edmonton

DMC RecruitmentAlberta, CA
Location : Based out of head office in Edmonton.Compensation : Competitive salary based on experience + full benefits package. Our Client is a leading national lighting supplier with offices and flags...Show moreLast updated: 13 days ago
DIRECTOR OF DESIGN

DIRECTOR OF DESIGN

Royal Architectural Institute of CanadaAlberta
CA$150,000.00–CA$170,000.00 yearly
Full-time
As our Design Director, you'll play a pivotal role in shaping the future of Calgary.Reporting to the Vice President, you'll lead the charge in innovative design, overseeing projects from ideation t...Show moreLast updated: 30+ days ago
University of Calgary Dean, Schulich School of Engineering

University of Calgary Dean, Schulich School of Engineering

BoydenAB, CA
CA$210,000.00–CA$330,000.00 yearly
The University of Calgary’s trajectory reflects audacious growth and entrepreneurial spirit.Our students, postdocs, faculty, staff and community have built a bold university in less than 60 years.B...Show moreLast updated: 30+ days ago
  • Promoted
Marketing Director

Marketing Director

Robert HalfGreater Edmonton Metropolitan Area, Canada
Full-time
We're currently looking for a Director of Marketing for our esteemed client, a leading software firm renowned for delivering top-notch safety software solutions to a global clientele.The role offer...Show moreLast updated: 1 day ago
marketing assistant

marketing assistant

Advanced Level RoofingAB, CA
CA$35.50 hourly
Full-time +1
Education : College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years.Experience : Experience an asset. Develop communication strategies.Evaluate communication ...Show moreLast updated: 30+ days ago
marketing coordinator

marketing coordinator

2483774 ALBERTA LTDAirdrie, AB, CA
CA$35.00–CA$37.00 hourly
Full-time +1
Education : College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years.Experience : 1 year to less than 2 years. Evaluate communication strategies and programs.S...Show moreLast updated: 30+ days ago
  • Promoted
Environmental Summer Student CO-OP Internship

Environmental Summer Student CO-OP Internship

GCL Environmental Ltd.Alberta, Canada, Canada
Internship
Environmental Field Technicians Wanted!.Summer Student Position – May 2025.Looking for a summer gig that’s way cooler than flipping burgers?. Environmental Field Technicians.This is your chance to g...Show moreLast updated: 5 days ago
Head External Relations & Events

Head External Relations & Events

Government of AlbertaLamont County, Alberta
Full-time
As the Head, External Relations and Events, you will be responsible for activities pertaining to external relations, special events and volunteer resources at the Ukrainian Cultural Heritage Villag...Show moreLast updated: 10 days ago
HEAD OF SCHOOL

HEAD OF SCHOOL

York Region District School BoardAlberta, Canada
CA$58.00 hourly
Full-time
WE ARE LOOKING FOR THE BEST EDUCATORS FROM ALBERTA AND CANADA We offer the Alberta Education and Mexican Secretary of Public Education programs, in an English immersion setting.We are looking for h...Show moreLast updated: 30+ days ago
Field Marketing Representative

Field Marketing Representative

Kognitive Sales SolutionsAirdrie, AB, CA
CA$15.50 hourly
Full-time
Quick Apply
Kognitive Sales Solutions, is seeking highly motivated sales-oriented individuals who can create excitement and connections with consumers in-store. As a Field Marketing Representative, you will be ...Show moreLast updated: 30+ days ago
Commercial Insurance Marketing Broker

Commercial Insurance Marketing Broker

Westland InsuranceAnywhere - Alberta
CA$60,000.00–CA$120,000.00 yearly
Commercial Insurance Marketing Broker.Alberta, Canada Req #3135 Friday, June 28, 2024.Commercial Insurance Marketing Broker (hybrid). Are you searching for new possibilities?.Westland Insurance Grou...Show moreLast updated: 30+ days ago
Director of Corporate Development

Director of Corporate Development

Richardson Executive SearchLa Gran YajaEdmonton, Alberta, Canada
CA$200,000.00 yearly
Richardson Executive Search is a boutique executive search firm based in both Edmonton and Calgary, Alberta, servicing clients across Canada. With a strong entrepreneurial spirit and a reputation fo...Show moreLast updated: 30+ days ago
Director, Marketing – Marketing & Customer Experience

Director, Marketing – Marketing & Customer Experience

Alberta Blue CrossAlberta
30+ days ago
Salary
CA$87.00 hourly
Job type
  • Full-time
Job description

Crafting connections with an iconic brand

Alberta Blue Cross is looking for a dynamic Director, Marketing to spearhead our marketing strategies to drive growth, enhance customer engagement, and elevate our brand to new heights.

If you are a seasoned marketing professional with a passion for harnessing the potential of data and are ready to nurture a culture of brilliance and leave an indelible mark on our brand, this is the role for you.

ABOUT US :

Alberta Blue Cross is a market-leading, impact-driven organization, here for Albertans through thick and thin as we explore the future of being well.

For more than 75 years, we’ve been committed to the wellbeing of our communities. Today, we provide health coverage to more than 1.8 million Albertans and their businesses.

But we’re just getting started. We’re gearing up for big changes so we can meet tomorrow’s opportunities with curiosity, creativity and skill.

We don’t just value diversity—we see it as necessary for our success. We celebrate unique perspectives, backgrounds and experiences.

If you’re ready for a dynamic, caring and rewarding career, we’d love to meet you.

THE ROLE :

Reporting to our Senior Vice President and Chief Marketing Officer, you'll play a pivotal role in shaping and executing a comprehensive marketing strategy to drive growth across our diverse range of products and solutions.

As the Director, Marketing, your mandate is clear : elevate brand reputation, cultivate meaningful people-first customer engagements, and champion the strategic growth of Alberta Blue Cross across all business lines. Your leadership will span the spectrum, from awareness and acquisition to upsell, cross-sell, retention, and loyalty.

This involves leading a team of marketing professionals, orchestrating multiple agency and media relationships while collaborating and drawing on the support and expertise of other Marketing and Customer Experience teams : Brand, Digital Experience, Customer Experience, Product & Benefit Plan Management, Market Intelligence, Data, and Analytics. You will lead the building and execution of all go-to-market strategies to effectively bring new and enhanced products to our markets that deliver on our business goals.

WHAT YOU WILL DO :

Develop and execute comprehensive data-centric, multi-channel marketing and media strategies to enhance brand visibility and drive to business goals.

Leverage technology and customer insights to optimize a diverse mix of marketing tactics spanning communications, content, digital, events, and market positioning.

Inspire and mentor a high-performing marketing team, cultivating a culture of collaboration, creativity, and results. This includes clear coaching, support, and direction, fostering strong alignment with other departments for a holistic marketing approach.

Define and track key performance indicators, providing actionable insights while demonstrating the overall success and ROI of marketing efforts.

Coordinate cross-functional planning to ensure cohesive messaging and strategy implementation.

Stay abreast of industry trends, emerging technologies, and digital marketing best practices to revolutionize our market delivery and create a lasting impression.

Oversee all digital marketing initiatives to enhance brand visibility and customer engagement.

Advocate for the responsible and strategic use of customer data in marketing campaigns, ensuring that data informs decisions without compromising privacy and to uphold legal and regulatory standards.

Optimize performance marketing initiatives for maximum ROI and engagement.

Support sales-led account-based marketing including collaborating to respond to complex Request for Proposals for large group clients.

Drive sales enablement strategies by collaborating with sales leadership and internal subject matter experts to translate market trends and customer needs into impactful sales support materials, tools and resources. This spans support over acquisition and retention strategies.

Manage agency relationships to ensure seamless communication, cohesive messaging, and effective campaign execution.

Leverage content expertise to lead content marketing strategy, ensuring compelling and consistent marketing materials across various channels that connects with people.

Lead social media content and growth strategy to effectively engage our audiences.

Manage and optimize marketing budgets, ensuring efficient resource allocation.

Present marketing strategies and results to executive leadership team with clarity and confidence.

Collaborate with senior leaders to achieve and deliver on operating plan and business goals.

WHAT YOU WILL HAVE :

10+ years of progressive leadership experience in marketing, focus on media strategy, content development and performance marketing.

Undergraduate degree in business, marketing, or related field.

Proven success in leading and developing high-performance teams.

Expertise in sales enablement, content marketing, and social media management.

Experience in developing segmentation strategies, personas, and go-to-market plans.

Strong budget management skills and experience optimizing marketing spend.

Performance marketing experience employing a data-driven approach to decision-making.

Experience combining and analyzing data from multiple sources including CRM systems, Excel, Google Analytics and Adobe Analytics.

Exceptional presentation skills with the ability to articulate complex strategies to executive leadership.

Track record of driving results and curating experiences for both B2B and B2C diverse customer segments.

WHY JOIN US :

Opportunity to shape and lead a dynamic marketing team.

Work in a collaborative and innovative environment.

Competitive salary and benefits package.

Hybrid work environment.

This position will remain open until Friday, January 5, 2024 .