Generalist Jobs in Hamilton, ON

Industry: New Home Construction / Real Estate Development
Fully onsite in Hamilton - Monday to Fridays (hours start and end are a bit flexible)

My client, a growing real estate development company in the new home construction industry, is seeking a Marketing Manager to lead and execute marketing initiatives across active communities. This is a true generalist, stand-alone position with the opportunity to grow into a director level in the long-term. This role works closely with Sales and external agency partners to drive traffic, support launches, and strengthen overall brand positioning. The successful candidate will own marketing timelines, campaigns, reporting, and execution to support sales targets and business growth. Must come with an entrepreneurial mindset, scrappy and is a solution driven individual.

Key Responsibilities

• Lead and manage marketing project schedules, budgets, and external agency partners

• Run community-specific Sales, Marketing, and PR meetings

• Analyze CRM data and sales feedback to refine campaign strategies

• Oversee setup and presentation of sales centers, model homes, broker events, and off-site locations

• Develop and execute marketing strategies aligned with sales goals

• Conduct market and competitor research to support pricing and positioning

• Plan and execute digital campaigns including paid media, email marketing, and website updates

• Manage CRM and email automation (ActiveCampaign or similar)

• Oversee social media strategy with external partners

• Ensure brand consistency across all marketing materials and channels

• Maintain organized marketing documentation and distribute weekly reports

Qualifications

• 3–6 years of marketing experience (new home construction industry preferred)

• Degree or diploma in Marketing, Communications, Business, or related field

• Strong understanding of the new home sales process and buyer journey

• Experience with CRM and email marketing platforms

• Familiarity with digital marketing tools and social media platforms

• Working knowledge of Canva, Adobe Creative Suite, or WordPress an asset

• Strong project management and organizational skills

• Ability to manage multiple deadlines in a fast-paced environment

• Confident self-starter with a solutions-oriented mindset

• Valid Ontario Driver’s License and vehicle required (travel within GTA & Niagara)
  
  This company offers salary: $85,000–$95,000 (flexible for tenure and right candidate), benefits, 3 weeks' vacation, RRSP, 5 personal days, half day summer Fridays, holidays paid in December off etc!

AI may be used to support certain administrative aspects of our recruitment process. However, all applications and resumes are reviewed by qualified human reviewers, and all screening and hiring decisions are made solely by the hiring team.