Event marketing Jobs in Airdrie, AB

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category : Communications, marketing and public affairs

Job posting ID : 7471

Employment status : Regular full-time

Possible schedule / FTE :  1.00

Classification : PTS / MGT / IT B

Salary / Rate of pay : $108,493 - $125,026

Application deadline : 2025-07-18

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements :

Do you currently work for Canadian Blood Services? All employees must apply via the .

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

Canadian Blood Services is looking for a regular full-time Manager, Marketing – Lifecycle Marketing to join our dynamic Integrated Marketing team in our Donor Engagement and Corporate Reputation division .

The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.

In this role, you will optimize our donor base and drive multi-product penetration through the design and delivery of the lifecycle marketing strategy and plan. Leading and inspiring a high performing team and working collaboratively across marketing and the wider enterprise, this critical marketing role will design and execute lifecycle marketing strategies to deliver class-leading B2B and B2C engagement, retention and customer lifetime value outcomes.

To be successful in this role you will be required to thrive in an environment of problem solving, demonstrating advanced business acumen and a strong understanding of data, analytics and technology. You must also have experience in the design and operationalizing of behavioural segmentation, targeting strategies and value proposition design. You will bring extensive, in-depth knowledge of Customer Relationship Management (CRM) software and technologies, experience across addressable channels including email, SMS, outbound calling and push notifications. Additionally, you will have end to end campaign management experience including development of marketing automation programs, management of customer contact rules and campaign hierarchy, and directing trigger based (automatic and semi-automatic) and ad-hoc campaigns.

You will work closely with the Associate Director, Lifecycle Marketing, and collaboratively across the integrated marketing team and wider organization – building and executing donor lifecycle journeys that enhance loyalty, meet both high volume and highly specific patient needs, manage donor frequency and optimize agile multi-product participation.

Formula for success

Desired education and skills

What we offer you

What you can expect

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.

Applicants who require accommodation should discuss their needs with us.

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