Marketers on Demand is currently on the lookout for a strategic Media Buyer in a Freelance capacity (20-30 hours per week) to join our client’s team! The ideal candidate is someone who has traditional media buying experience, strong negotiation skills, and a deep understanding of how to optimize campaigns.
Key Responsibilities :
Develop and execute traditional media buying strategies aligned with client objectives and brand positioning
Purchase media placements across TV, radio, out-of-home, and experiential platforms
Build strong relationships with media partners
Manage campaign budgets, ensuring efficient allocation of resources
Monitor the effectiveness and efficiency of traditional media campaigns
Conduct thorough market analysis to identify trends, competitive placements, and new opportunities
Support the development of junior team members, provide training on traditional media buying processes and tools
Key Qualifications :
Bachelor’s degree in Marketing, Advertising, Media Studies, or a related field
3-5 years of traditional media buying experience, including TV, radio, OOH, and experiential marketing
Deep understanding of traditional media channels (ratings, reach, frequency metrics)
Strong ability to analyze performance data, identify trends, and make data-driven decisions
Ability to build and maintain strong relationships with clients and vendors
Familiarity with media planning and buying tools (STRATA, Nielsen, or similar platforms)
Does this sound like you or someone you know in your professional network? Then reach out to our President of Chaos, [email protected] for more information.