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Entertainment marketing • kitchener on
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Marketing Operations Manager
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Marketing Operations Manager
D2LKitchener, Region of Waterloo, CA- Full-time
D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead : to transform the way the world learns – and by doing so, we will help improve human potential globally.
A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.
Job Summary
As a Marketing Operations Manager, you will act as a senior marketing contributor who can work collaboratively with cross-functional teams. Key to this role is a deep understanding and commitment to data quality and familiarity with the Customer Relationship Management system (CRM), Marketing Automation Platform (MA P ), ABM Platforms and familiarity with various MarTech tools. This role encompasses program and process building, data normalization procedures, and cross-functional communications that support the marketing organization. The Marketing Operations Manager will focus on cross-department program and process development to help facilitate marketing activities and company efforts designed to grow our business.
How You\'ll Make an Impact
- Marketing Technology Stack Management : Manage and optimise the marketing technology stack, including marketing automation platforms, CRM systems, lead management programs, and other relevant software.
- Workflow Design and Automation : Create and optimise automated marketing workflows that nurture leads, engage customers, and drive conversions.
- Data Integration and Management : Ensure seamless integration between marketing automation platforms and other systems (e.g., CRM) to maintain accurate and updated customer data.
- Process Documentation : Using Confluence you’ll develop and maintain documentation, blueprints, and roadmaps for processes, automation, and customer journeys / experiences built within the MarTech stack.
- Data Analytics and Reporting : Support the Marketing Analyst in analysing marketing data, generating insights, and creating regular reports to track campaign performance and measure key metrics.
- Vendor Management : Manage relationships with marketing technology vendors, agencies, and technology partners to ensure effective support, collaboration and best platform outcomes.
- Data Privacy and Compliance : Ensure compliance with data privacy regulations (such as GDPR, CCPA) in all marketing automation activities.
- Process Optimization : Identify areas for process improvement and streamline marketing operations to enhance efficiency and effectiveness.
- Cross-Functional Collaboration : Collaborate with various teams, including marketing, sales, RevOps, IT, and business intelligence, to ensure seamless operations and alignment.
- Marketing Technology Evaluation : Stay updated with industry trends and evaluate new marketing technologies that could enhance automation and operations.
- Technical Support : Troubleshoot technical issues related to HTML templates, list segmentation, campaign tracking, integrations, and other aspects of our MarTech stack.
What You\'ll Bring to the Role
Experience
Skills
Strong technical skills, including knowledge of marketing automation tools, CRM systems (Salesforce), analytics platforms, and related technologies to design and execute automated marketing campaigns.
Location
Location : This role is open to all candidates across Canada, however we would love to have someone join our team (3 days per week) at one of our offices in either Kitchener or Toronto.
Start Date : January 12, 2026
The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.
Base Salary Range
$65,000 — $85,000 CAD
Don\'t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we\'re awesome
D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us at careers@d2l.com and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially. D2L maintains a drug-free workplace.
Schedule Full-time
By clicking on the “Submit Application” button above, you acknowledge, agree and / or provide your explicit consent for the D2L family of companies to use the information you have provided for the purpose of considering and evaluating you as a candidate for employment with the D2L family of companies; to store your information on their vendor systems; to share your information within the D2L family of companies, their vendors, partners or other third parties for the purpose of processing your employment application; and to use your personal information to contact you in the future for any other suitable employment opportunities.
The D2L family of companies and its vendors, partners, and third parties and their systems may be located in jurisdictions different from your jurisdiction of residence. For more information on how the D2L family of companies protects your privacy, please review D2L’s Privacy Statement. To all recruitment agencies : D2L does not accept agency resumes. Please do not forward resumes to our HR alias e‑mail address, to any D2L employee, or to other Desire2Learn e‑mail addresses. D2L will not pay any fees related to unsolicited resumes.
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