Director of digital marketing Jobs in Etobicoke, ON

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Reporting to the Digital and Tech@Lilly Team Director, the role will be responsible for leading a cross-functional effort developing a model (framework, processes, tools) to elevate technology-enabled solutions to reach more patients faster (Accelerate Reach and Scale - ARS) across Marketing, Medical, and Sales.

This role is determined to be a flexible worker, where on-site presence in the Toronto office is expected to be 4-12 days per month, as determined by your manager and business needs.

Associate Director of Digital Enablement will lead the strategy, design, planning, and execution efforts to provide our customers with seamless, pertinent, high-value engagements. This role will focus on being the interface between the Global team and the affiliate stakeholders. The ARS programs being complex in nature, the incumbent will need to translate technical concepts into simple business benefits. In parallel, he / she will manage the end-to-end change management at the local level, with most teams being deeply impacted by the ARS new ways of operating.

New approaches / capabilities will be put in place across priority Brands for sales and marketing first and will eventually include medical affairs and teams to ensure that our emerging ARS processes and platforms are cohesively integrated into Canadian affiliate objectives and structures.

The role will also be responsible for cultivating trusted relationships with key stakeholders to lead effective collaboration and infuse marketing and sales technology best practices and innovation across Lilly Canada to consistently create unparalleled customer experiences. Agile principles will be leveraged to implement initiatives in an iterative manner to shorten our time to market and minimize risks.

Responsibilities :

• Lead the initiatives that will successfully introduce and embed new customer-centric ARS approaches / capabilities into brand marketing and sales planning, execution, and measurement activities.
• Drive efforts within the affiliate towards the prioritization of all the building blocks and resolve conflicts guided by customer needs and potential business impact.
• Design and execute the ongoing change management plans, in concert with the Sales Insight team, the Digital team, and the Learning and Development team, to incorporate omnichannel strategy, activities, and processes into our daily activities.
• Oversee digital change management, organizational design, and business process improvement, ensuring that new technologies are fully adopted and integrated into daily operations.
• Develop, implement, and oversee the company's digital transformation initiatives, working with an integrative approach in all parts of the organization to ensure a smooth transition to digital technologies.
• Responsible and accountable for the management of OPEX (multi-million dollars) to ensure a positive ROI.
• Partner with brand marketing teams to translate the customer decision / emotional journey into a customer engagement journey, sub-segmenting targets based on engagement, channel, and capability recommendations; ultimately formulate tactical promotional plans and associated business rules to structure planned next best actions and next best engagements according to customer needs and preferences.
• Manage the Canadian affiliate AI and Automation programs across all affiliate departments in collaboration with IBU and the Global automation team.
• Lead “Contact Strategy” including Content Supply Chain to seamlessly allow customers to engage with Lilly Canada.
• Identify the analytical gaps to manage the performance of all initiatives adequately and work with technology teams (global, 3rd party) to implement solutions that will meet our outstanding needs.
• Key contributor in all ARS data monitoring, reporting, and analysis activities and drive team efforts to utilize data to continually inform and evolve our customer engagement initiatives.
• Collect feedback and support troubleshooting efforts.
• Participate in the development of standardized best practices, project management, process documentation, and resource planning for ARS capability integration into affiliate marketing and sales operations and across Lilly Canada.
• Maintain active perspective on external developments to identify industry benchmarks, best practices, and technical advancements.

Soft skills required :

A natural collaborator : “team player” mandatory.

A disciplined contributor : “towards digital excellence”

Basic Qualifications :

Additional Skills / Preferences :

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https : / / careers.lilly.com / us / en / workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

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