Digital marketing Jobs in Sherwood Park, AB

We are looking for a Digital Marketing Manager to create, own and execut e the digital marketing strategy for Durabuilt Windows & Doors and our group of companies. This role is pivotal to Durabuilt’s long-term goals. With a trajectory of massive growth ahead and the opportunity to work with one of Western Canada’s largest window and door manufacturer s— a Platinum Member of Canada’s Best Managed Companies— this is your chance to make a real impact

ABOUT THE ROLE

This position is all about l ead generation, digital brand development, and enhancing the customer experience . We need someone who understands multiple audiences and can create tailored strategies to reach and engage them effectively across different business channels.

We are looking for a strong executor with an advanced track record in end-to-end lead generation — including paid advertising , high-converting landing pages, digital analytics, and optimization strategies. This role requires a data-driven marketer who can directly connect lead generation efforts to business growth goals, making a measurable impact

KEY RESPONSIBILITIES

• Develop and Own the Digital Strategy – Build and execute a comprehensive digital marketing strategy that aligns with business growth objectives across multiple business channels. Propose annual budget allocation for each channel and mix.
• Lead Generation & Performance Marketing – Architect and execute high-impact, multi-channel paid media campaigns (Google Ads, LinkedIn, Meta) designed to generate high-quality leads at scale
• Website & Landing Page Optimization – Design, test, and optimize landing pages for maximum conversion rates, employing data-driven CRO tactics and continuous improvement.
• SEO & Organic Growth – Oversee and implement advanced SEO strategies, including technical SEO, content marketing, and backlink acquisition to drive organic lead generation.
• Customer-Centric Digital Engagement – Build segment-specific digital engagement strategies for distinct customer types, including builders, homeowners, dealers, and commercial partners.
• Marketing Analytics & Insights – Provide biweekly performance reports featuring in-depth campaign breakdowns, attribution modeling, and detailed ROI analysis to optimize future strategy.
• AI & Marketing Technology – Implement and refine AI-driven tools and automation strategies to enhance targeting, personalization, and marketing efficiency.
• CRM & Lead Management – Lead full-cycle lead tracking and nurturing within Salesforce or equivalent CRM platforms, ensuring a seamless marketing-to-sales pipeline.
• Cross-Functional Leadership – Work closely with executives, sales leaders, and product teams to ensure marketing efforts directly contribute to pipeline growth and revenue acceleration.
• Asset Development & Optimization – Lead the creation and refinement of high-quality digital assets and persuasive ad copy that drive engagement, conversions, and brand impact.

ACCOUNTABILITIES-WHAT YOU MUST DELIVER

QUALIFICATIONS & EXPERIENCE

WHY JOIN US?

ABOUT US

Our values are at the core of everything we do!

We are one of Western Canada’s largest window and door manufacturers servicing consumers, contractors, and retailers. Established in 1988 and headquartered in Edmonton, Alberta, it’s not just Durabuilt’s innovative manufacturing and design that places us on the list of Canada’s Best Managed Companies – it’s also our people.