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Performance Digital Marketing Specialist
ClearouteMarkham, ON, Canada- Promoted
Senior Digital Marketing Manager
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ClearouteMarkham, ON, Canada- Full-time
About Us
Clearoute Inc. is a professional services company that helps businesses grow through various offerings, including branding, marketing, web development, and consulting. We have been in the industry for over 25 years, establishing ourselves as a trusted growth partner. We pride ourselves on innovative solutions, effective communication, and rigorous planning to ensure our client's requirements are met in a timely and effective manner.
We believe a great business starts with its people. We prioritize our employees' growth and learning, providing them significant exposure to a wide range of industries and allowing them flexibility within their role to focus on what they are passionate about and can be the most successful in.
About You
We are seeking a Performance Digital Marketing Coordinator who thrives on driving results and understands the nuances of working with nonprofits, particularly within the Muslim community. If you’re not obsessed with conversions or can’t operate independently without handholding, this role isn’t for you. We need a proactive expert who can execute with precision and deliver impactful campaigns.
Key Responsibilities :
- Campaign Management : Independently manage end-to-end digital marketing campaigns across email, SMS, and WhatsApp platforms, focusing on donor acquisition and retention.
- Landing Page Development : Collaborate with the web development team to design, implement, and optimize landing pages that maximize conversions.
- Creative Packaging : Develop and package high-converting ad creatives (copy, video, and images) for the media buying team, ensuring alignment with campaign goals.
- Weekly Creative Cycles : Spearhead the creation of new ad copy, visuals, and campaigns on a weekly basis to maintain a steady flow of high-performance assets.
- Direct Response Strategy : Continuously innovate and execute direct response marketing strategies to acquire new donors and increase campaign ROI.
- Quality Assurance : Conduct thorough QA on campaigns, landing pages, and creatives to ensure accuracy, functionality, and alignment with client goals.
- Rapid Deployment : Launch campaigns quickly and efficiently, meeting deadlines without compromising quality or performance.
- Performance Optimization : Use analytics and A / B testing to monitor, analyze, and refine campaign performance for improved conversions.
- Email, SMS, and WhatsApp Execution : Oversee and implement weekly email, SMS, and WhatsApp campaigns, particularly during key periods like Ramadan, tailored to the Muslim community.
- Client Collaboration : Act as a strategic partner to nonprofit clients, understanding their goals and challenges to deliver measurable, impactful results.
- Web Development Coordination : Work with the web team to integrate marketing tools and ensure landing pages are functional, fast, and optimized for donor engagement.
Qualifications :
Why Join Clearoute? - At Clearoute, we focus on what matters—conversions. You’ll be part of a team that empowers nonprofits, particularly those serving the Muslim community, to achieve their missions through innovative and measurable performance marketing. This is your chance to take ownership of impactful campaigns, driving results that truly make a difference. If you’re a motivated, detail-oriented professional ready to deliver exceptional outcomes, apply today!
Benefits :