Communications Officer, Engineering Student Recruitment & Outreach (ESROO)

Date Posted : 11 / 25 / 2024

Req ID : 40818

Faculty / Division : Faculty of Applied Science & Engineering

Department : APSC Admin. Units

Campus : St. George (Downtown Toronto)

Position Number : 00039826

Description : About us :

The Engineering Student Recruitment & Outreach Office (ESROO) promotes interest in Science, Technology, Engineering and Math (STEM) and is the first point of contact for students and their families interested in pursuing an education at Canada’s top engineering school and one of the best in the world. Our team designs and delivers innovative pre-university outreach programs offered by the Faculty of Applied Science & Engineering and builds awareness of the different areas of engineering and the roles they play in society. The dynamic team shares information on the faculty’s world-leading programs with students around the globe, supports prospective students and their families throughout the application and admissions cycle, and facilitates a smooth and successful transition into the Engineering program.

Your opportunity :

Working under the general direction of the Associate Registrar & Director, ESROO, the incumbent is responsible for developing and executing marketing plans that align with the organization's strategic goals, focusing on promoting programs, events, and initiatives. This role involves strengthening brand profiles and advising on marketing best practices to identify opportunities for brand-building. The individual will foster strong relationships with both internal and external stakeholders, including key partners and vendors, to ensure effective coordination of marketing activities.

Additionally, the Communications Officer, ESROO will provide guidance on social media trends and platforms to enhance digital communication strategies, while also monitoring and analyzing digital marketing performance to ensure ongoing return on investment (ROI). Market research and analysis will be conducted regularly to inform marketing decisions, with an emphasis on designing and interpreting surveys, and overseeing the setup of focus groups.

The role also includes overseeing marketing project plans, consulting with internal partners to define project scope and resources, and managing the coordination of cost estimates. The incumbent will be responsible for creating promotional and outreach materials to promote key initiatives. Collaboration with vendors on marketing material creation and research will also be an integral part of the role, ensuring that all marketing efforts are efficiently executed and delivered on time.

Your responsibilities will include :

• Implementing digital communication plans across a broad range of marketing / communication channels.
• Building and strengthening relationships with stakeholders and partners of strategic importance.
• Analyzing metrics to identify trends.
• Liaising with colleagues across the University to ensure consistent and / or integrated messaging.
• Producing promotional and outreach materials.
• Supports communications needs for all outreach and recruitment activities and programs.
• Implementing communication campaigns.
• Analyzing the effectiveness of campaigns and / or programs using metrics.

Essential Qualifications :

Assets (Nonessential) :

To be successful in this role you will be :

Closing Date : 12 / 03 / 2024, 11 : 59PM ET

Employee Group : USW

Appointment Type : Budget - Continuing

Schedule : Full-Time

Pay Scale Group & Hiring Zone :

USW Pay Band 13 $84,813. with an annual step progression to a maximum of $108,463. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation / Pay Equity Maintenance Protocol.

Job Category : Communication / Media / Public Relations

Lived Experience Statement

Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http : / / uoft.me / UP .

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact [email protected] .

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