ROLE OVERVIEW

The Manager, Retention Marketing will oversee the Company’s creative email marketing initiatives that elevate our brand and captivate our customers. You will methodically optimize and experiment with different approaches, while leading ongoing campaigns and targeting different stages of the customer lifecycle.

The Manager, Retention Marketing will expertly test and elevate winning strategies and content in collaboration with our Marketing, Content, and Creative Teams. You will also partner with our Sr. Data Insights Analyst to identify key performance indicators (KPIs) and apply email marketing levers to crush performance goals.

RESPONSIBILITIES

• Optimize all campaigns by testing subject lines, creative, copy, send time, etcetera
• Develop customer lifecycle campaigns from onboarding flows, to retention, while eliminating the risk of lapsing emails
• Develop customer segments that are integrated into our flow lifecycle with personalized content
• Overhaul existing flows based on strategy and collaboration with our marketing and content teams
• Develop email testing plans, report results, and provide recommendations for enhancement and elevation
• Drive an avid mobile-first approach to optimizing all email templates
• Analyze results of campaigns, generating reporting analytics with insights and recommendations for optimization
• Ensure the flawless engagement on all emails, including QA content, linking, segmentation, etcetera
• Own the end-to-end management of all emails (EXCLUDING CONTENT CREATION), including strategy, campaign setup, reporting, and daily monitoring
• Partner with cross-functional teams to ensure that all creative assets are approved and scheduled prior to deployment
• Support in maintaining email deliverability and integrity across all IPs using Return Path

ROLE REQUIREMENTS

BENEFITS