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William Thomas DigitalScarborough, ONCreative Director
Marks, an sgsco companyScarborough, ON- Full-time
Who are we?
Marks is a consumer experience agency creating engaging moments across the entire brand spectrum - from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behaviour, we are uniquely constructed to enable brands to win in an age of constant change.
A super-charged experience powerhouse - 700 people strong, with subject matter experts working collaboratively across 12 studios and 8 countries - we have helped some of the world's biggest brands (Amazon, LEGO, PepsiCo, Target and AB InBev, to name a few) connect to their audiences and tackle the biggest challenges and opportunities of today's consumer landscape.
About the team
The Marks Marcom team is our agile and talented agency-with-an-agency. They create smart, insight- driven omni-channel campaigns, programs, and content - bringing them to life across multiple touchpoints and mediums, both digital and physical. A multidisciplinary group of problem-solvers, our team uncovers the truth behind client asks and needs, developing innovative and creative solutions that engage audiences, build brands, and drive sales.
About the Role
This position calls for a highly collaborative and experienced creative leader to lead the creative and strategic vision for a diverse range of clients, across a spectrum of marketing and communication channels.
You'll lead a team of creative professionals including ACD's, Design Directors, Art Directors, Copywriters and Designers - providing mentorship, guidance and inspiration - championing a culture of creativity and collaboration.
The Creative Director embodies Marks' vision of can-do positivity, agility in approach, and belief in the power of co-creation - ensuring we deliver the best solution against each brief and ask. The Creative Director uses their strong judgement and analytical skills to drive the creative process from early concepts to final execution, delivering beyond client expectations.
You have a keen eye for design and sharp ear for tone of voice, matched only by your clever conceptual and strategic thinking. You are omni-channel to the core - as comfortable playing in social and digital as you are with retail programs, instore communications, traditional media and beyond. You set and maintain the quality bar for the creative product of the company at a level that is amongst the top tier within the industry.
You'll work closely with the Group Creative Director and other Creative Leads to improve and sharpen our processes and practices, assess and grow our talent and identify areas of business growth and opportunity. You'll also work and consult with teams across our entire Marks ecosystem, on an exciting range of clients and categories, including toys, food & beverage, beer, wine, spirits, technology, personal care, beauty, retail, and many more.
On any given day you might
- Work with our agency partners to identify project needs and determine the approach and resources needed to deliver on the ask.
- Work with, and guide, your creative team to develop creative ideas, campaign platforms and narratives.
- Work closely with our Strategy team to identify trends, hone insights and illuminate areas for creative to play.
- Act as the ultimate brand guardian for key clients and accounts.
- Lead and create compelling presentations to frame up and sell our creative ideas, design approaches and capabilities.
- Consult and collaborate with teams across our Marks ecosystem.
- Meet with clients to discuss their needs, present creative solutions and understand how to help them better.
- Partner with our internal and external productions partners (production artists, photographers, CGI, motion etc) to execute the creative vision.
- Conduct creative reviews and internals to assess the work and make it stronger and better.
- Lead and participate in brainstorming sessions.
- Lead and participate in internal initiatives, such as training and information sessions, to help elevate and upscale our talent
- Keep up to date with the latest trends and innovations - exploring ways to leverage AI tools to advance our work.
The ideal person
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