The Marketing Strategist is responsible for planning, coordinating, executing, and evaluating strategic marketing initiatives that support the growth of the company.
Working closely with the Director of Marketing, internal departments, and supplier partners, this role develops marketing plans, campaign strategies, website growth initiatives, supplier marketing programs, content opportunities, and performance reporting. Marketing Strategists are assigned primary ownership of specific programs and initiatives based
on departmental needs and individual strengths. While each Strategist may lead different areas, all Marketing Strategists are expected to maintain a working knowledge of departmental initiatives and provide support and coverage as needed.
Advantages•Monday - Friday 8AM-5PM
•Salary -$55000-60,000 (Based on Experience)
•Advancement opportunities
•Business Casual
•Dress down Fridays
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• Paid time off
• Profit sharing based on company and individual performance ($3,000-$5,000 incentives)
• Wellness program
ResponsibilitiesResponsibilities:
Marketing Strategy & Planning
• Develop and maintain marketing plans, calendars, and strategic initiatives; • Identify opportunities to improve marketing performance, customer engagement, and revenue growth;
•Recommend new marketing programs, campaigns, and website initiatives; • Research industry trends, competitor activity, and emerging opportunities.
Campaign Planning & Coordination
• Plan and coordinate multi-channel marketing campaigns including email marketing, social media, promotions, product launches, supplier campaigns, and more;
• Develop campaign objectives, messaging, creative direction, and execution plans that align with business objectives;
• Coordinate campaign requirements and project deliverables with the Director of Marketing and fellow Marketing Strategists;
Supplier Marketing & Partnership Programs
• Develop and maintain marketing relationships with assigned supplier partners;
• Participate in supplier planning meetings and strategy discussions; • Identify opportunities to maximizensupplier marketing funds and coop participation; • Coordinate supplier-sponsored campaigns
and promotional activities;
• Track commitments, deliverables, and performance of supplier
Website Growth, AEO & SEO
• Contribute to the development and optimization of website content hubs, brand stores,
industry-focused destinations, landing pages, and category experiences;
• Identify opportunities to improve website content, user experience, information architecture,
and discoverability;
• Support the company's Answer Engine Optimization (AEO) and SEO strategy across digital
properties;
• Research emerging search technologies and recommend opportunities to improve organic
visibility and discoverability;
• Collaborate across departments to implement AEO and SEO best practices, develop
authoritative digital experiences, and recommend continuous improvements based on
performance.
Social Media & Digital Marketing
• Develop campaign plans and maintain content calendars; • Identify opportunities to improve
engagement and brand awareness; • Collaborate on social media, video, and digital content
initiatives; • Monitor campaign performance and recommend improvements; • Support paid and organic marketing initiatives as required.
Analytics & Reporting
• Monitor marketing performance and key performance indicators; • Prepare recurring reports
and performance summaries; • Analyze campaign performance and recommend improvements
based on data; • Present findings, insights, and recommendations to the Director of Marketing;
Cross-Functional Collaboration
• Collaborate with Marketing, Front End, Content, Contact Maintenance, SEM, Sales, Development, and supplier partners;
• Coordinate priorities and communicate project requirements across departments; • Participate in planning meetings, project reviews, and strategic discussions;
• Support cross-training, knowledge sharing, and coverage across strategic programs.
Qualifications• Postsecondary education in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience;
English spoken and written with a functional French
Minimum 5 years of marketing experience in a corporate, agency, or commercial environment;
Experience developing and coordinating marketing campaigns across multiple channels;
• Strong organizational, project management, analytical, and problem-solving skills;
• Experience analyzing marketing performance and reporting results;
• Demonstrated curiosity and enthusiasm for emerging marketing technologies, AI tools, and continuous learning;
• Experience working with marketing, analytics, collaboration, social media management, and project management platforms.
English-speaking internal and external [clients/partners/employees] located outside Quebec on a [daily/regular] basis
SummaryWhy Randstad?
There are a lot of good jobs, great companies and great bosses.
At Randstad, we're here to help you find the right fit.
If you don't have a Randstad profile yet and are interested in this position, we invite you to call us at 514.695.3315 and ask for Brandon or Sean to arrange a meeting with you. You can email your resume to brandon.freger@randstad.ca / sean.lynch@randstad.ca /
Please add us on LinkedIn
- https://www.linkedin.com/in/sean-lynch-370492126/
- https://www.linkedin.com/in/brandon-freger-ba340392/
For a complete list of all available jobs by division, visit www.randstad.ca.
We look forward to hearing from you
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to
accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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