MAV Beauty Canada, home to renowned brands like Marc Anthony True Professional, Cake Beauty, The Mane Choice, Renpure, and Sky Organics, is seeking an innovative and strategic Brand Director to lead one of our dynamic portfolio brands. If you’re a self-starter with a passion for clean, conscious beauty and a deep understanding of diverse haircare and personal care needs, we want to hear from you. Our ideal candidate thrives in a fast-paced, ever-evolving environment and is eager to make bold, strategic moves in the organic and natural beauty space.

Reporting into the VP of Marketing, this role is critical to define and execute brand strategy to shape innovation, promotion, and communication plans aligned with consumer needs. A unique opportunity with the robust scope of overseeing the brand from end-to-end : from Product Innovation to Go-to-Market Execution, working closely with cross-functional teams.

The ideal candidate will have proven expertise in brand management, particularly in the clean and natural beauty segments with a passion for innovation and our categories. They will be a strategic thinker with a hands-on approach, and a knack for navigating change. We value exceptional collaboration and relationship-building skills as our ability to succeed hinges on strong cross functional collaboration.

Brand Director Responsibilities include :

Brand Building :

Establish / strengthen the vision for the brand based on our consumer, defining its purpose and values clearly, and developing a strategy that strengthens the brand equity.

• Lead the development of brand management processes and capabilities, including competitive analysis, architecture mapping, planning, measurement / ROI, standards and governance.
• Brand ownership of the vision, mission, goals and strategies.
• Champion the brand internally and externally making sure all elements of the company and external stakeholders understand the brand and its goals
• Lead productive, cross functional relationships across Sales, Operations, Marketing Comms, Creative, Business Analytics, Regulatory & Quality, Product Development, and Finance.

Portfolio & Innovation Strategy :

Leverage consumer, category, and competitive insights to identify white space opportunity for portfolio development.

Communication Strategy :

Develop and translate the brand voice throughout all marketing activations to ensure the brand is accurately represented in its compelling story telling.

Go To Market Strategy :

The brand lead plays a pivotal role in driving the commercial success and market penetration of the brand. Strong partnership with the Sales teams is necessary for the brands’ success.

Business Management / Analytic :

Drive insightful brand performance and market opportunity conversations.

Key Qualifications :

Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.