Manager, Digital Marketing

Manager, Digital Marketing

Expected Travel: <10%

Location: Waterloo, Ontario

Employment Type: Full-Time Permanent

Position Vacancy Type: Newly created position.

Compensation Range: $100,000.00 - $120,000.00 per year

AT NDI, THE WORK YOU DO HERE MAKES A DIFFERENCE.

Every day, we help shape the future of healthcare. We design and build 3D tracking systems that equip medical devices with advanced spatial navigation technology, delivering greater accuracy, performance, and confidence in procedures where precision is critical. Since 1981, we’ve partnered with leading OEMs and research institutes to push the boundaries of surgical navigation. Our optical and electromagnetic technologies are trusted in procedures ranging from orthopaedics and spine surgery to cardiac interventions and radiation therapy.

Whether you're designing systems, supporting customers, or enabling the teams behind them, your work matters. It brings clarity to healthcare and helps improve outcomes for patients around the world.

THE IMPACT YOU’LL MAKE:

We are seeking an experienced Manager, Digital Marketing with a background in MedTech, medical devices, or another regulated industry. This role is ideal for a strategic, hands-on marketer with experience leading integrated digital campaigns and managing global digital platforms in a highly regulated environment.

You will own NDI’s digital presence end-to-end, overseeing digital platforms, marketing technology, and integrated digital programs that support brand, demand, and global growth—ensuring all digital content is on-brand, compliant with regulatory standards, and reinforces NDI’s position as a global leader in medical technology.

HOW YOU’LL CONTRIBUTE:

Digital Strategy & Execution

• Define and execute integrated digital marketing strategies aligned to business, product, and commercial goals.
• Lead multi-channel digital campaigns across owned and paid channels, ensuring brand and regulatory compliance.

Digital Platforms & Marketing Technology

• Own and optimize NDI’s digital platforms, including the corporate website, marketing automation, and CRM integration.
• Partner with internal teams and external vendors to improve performance, UX, analytics, and conversion.

Performance Marketing & Social

• Oversee organic and paid digital programs to drive brand awareness and demand generation.
• Continuously optimize performance using audience insights, platform best practices, and data.

Creative & Content Leadership

• Lead the development of high-quality, on-brand digital content and creative assets.
• Manage creative initiatives from concept through execution.

Analytics & Optimization

• Measure, analyze, and report on digital performance.
• Translate insights into recommendations that drive continuous improvement.

EDUCATION AND PROFESSIONAL QUALIFICATIONS:

• Diploma or degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 10+ years of digital marketing experience, preferably in a regulated B2B environment.
• 5+ years of experience managing people, projects, and owning a brand.
• Proven success managing digital marketing programs from strategy through execution.
• Hands-on experience with digital marketing platforms, marketing technology, and content management systems, including Adobe Creative Suite, Salesforce, WordPress, and LinkedIn.
• Strong understanding of digital best practices, analytics, and performance optimization.
• Excellent communication, project management, and cross-functional collaboration skills.

ADDITIONAL STRENGTHS:

• Experience developing compliant marketing content in partnership with clinical or technical teams.
• Experience managing external agencies and freelancers.
• Familiarity with SEO/SEM and marketing compliance in regulated industries.
• Video or multimedia content experience an asset.
• Experience supporting growth or change initiatives.

THE BENEFITS OF JOINING OUR TEAM

• Competitive pay with a 4% RRSP match to help you plan for the future.
• A comprehensive benefits package that supports your health and well-being.
• Company-wide bonus program and regular salary reviews.
• Employee Stock Purchase Plan offering discounted company shares to help you invest in and benefit from our growth.
• A 37.5-hour work week with a hybrid work model available where responsibilities allow.
• Receive 15 vacation days starting on day one, plus a paid holiday shutdown in December to recharge before the New Year!
• A calendar full of employee social events and engagement activities to keep us connected.
• Professional and personal development support designed to foster your continuous growth and career advancement.
• Work where your contributions are valued — as a multi-year winner of Waterloo Region’s Top Employers and the 2025 Chamber of Commerce Business of the Year, we’re recognized for putting people first and fostering a culture of collaboration and excellence.
• Part of a growing global company with offices in Waterloo, Vermont, Germany, and Hong Kong.
• Conveniently located near GRT and ION transit stops, with free on-site parking available.

If you’re looking to join a collaborative and curious team—guided by integrity, bold thinking, and a commitment to doing things right—this could be the team for you. We believe in supporting one another and working together to find creative solutions. You’ll be surrounded by people who are passionate about what they do and driven by work that truly makes a difference. If this sounds like the right fit for you, we invite you to apply online and introduce yourself.