Lead Analyst, Audiences and Activation (Telework / Hybrid) (French Services)

Position Title :

Lead Analyst, Audiences and Activation (Telework / Hybrid) (French Services)

Status of Employment :

Contractee Long-Term (Fixed Term)

Position Language Requirement :

English, French

Language Skills :

English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - B - Intermediate), French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - B - Intermediate)

Work at CBC / Radio-Canada

At CBC / Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date :

2024-07-18 11 : 59 PM

Why join CBC / Radio-Canada

Digital is a key part of our present and our future. CBC / Radio-Canada’s strategy is focused on becoming the first organization to provide a digital platform that delivers unique content and experiences for our audiences, by telling stories that reflect who they are.

This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

Your role

The Lead Analyst partners with key stakeholders and decision-makers in defining and supporting current and future audience and data analysis needs in order to answer complex questions and work on cross-functional projects capable of being used by multiple stakeholders : segmentations, analytics, etc. You will be responsible for implementing best practices in data collection, categorization and activation as well as advanced analytics within the team, and help define business rules for stakeholders’ activation initiatives.

Responsibilities :

Meet Radio-Canada’s strategic product, marketing and revenue analytics needs by :

• Leveraging the full potential of our data management platforms (DMP / CDP) to meet business needs.
• Implementing best practices for collecting and categorizing data and creating audiences (business rules, nomenclature, etc.) in our data management platforms.
• Working closely with the Data Integration team and Big Data developers to determine the strategy for regular data collection, processing and implementation.
• Presenting your analysis and recommendations to a varied audience that may include product managers, strategists, media line directors, marketing / communications managers and sales reps.
• Establishing best practices for analytics and data management tool use within the team by designing technical templates and ad hoc documentation.
• Producing and maintaining interfaces via Power Platform (Power BI and Power Automate) to provide standalone access to analysis results in an automated way.
• Maintaining good relationships with internal stakeholders by adopting an advisory stance.
• Monitoring changes in the data source structure and conducting impact analysis for your area and the tools / systems used.
• Paying special attention to privacy laws and policies.

We are looking for a candidate with the following :

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC / Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location :

1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Number of Openings : Work Schedule :

Full time