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Digital Marketing Specialist

Digital Marketing Specialist

AIM Kenny U-PullLaval, Québec, Canada
Il y a 12 jours
Description de poste

Job Description

The Digital Marketing Specialist will develop and execute digital marketing strategies to generate leads, and maintain a strong digital presence on-line to align with the Car Buying Leads objective. This role requires creativity, analytical skills, and a deep understanding of digital marketing tools and trends. The duties include researching, strategizing with other professionals, and creating campaign content.

Your responsabilities will be :

  • Create, design and execute digital marketing strategies, including :

SEM : (PPC) campaigns on the Google Ads platform : Create, Manage, and Optimize Google Ads Campaigns : Develop keyword strategies, write ad copy, set budgets, and manage bids to maximize ROI.

  • SEO : Manage and implement SEO best practice to increase traffic and generate organic leads
  • Implement and Refine Lead Generation Campaigns : Design and execute campaigns aimed at generating quality leads through various digital channels respecting the set CPA and ROI.
  • Social Media :  Develop and Execute Facebook Ads : Plan, create, and manage campaigns on Facebook (and Instagram) tailored to specific audiences and objectives.
  • Website Design (WordPress) :  Utilize WordPress for website design and maintenance.
  • Monitor and Analyze Campaign Performance : Regularly track and report on PPC performance metrics, including CTR, CPA, ROAS, and conversion rates, to identify areas for improvement.
  • Collaborate with internal teams and vendors to launch campaigns on time and within budget.
  • Landing Page Optimization : Collaborate with the web and design teams to create and optimize landing pages for higher conversion rates.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.
  • Track and Measure Campaign Performance : Use tools like Google Analytics, Google Ads, Google Search Console and Facebook Business Manager to monitor and analyze campaign results.
  • Keep up with the latest trends, algorithm and industry best practices to ensure that our strategy remains effective;
  • Forecasting and Planning : Create projections based on historical data to set realistic performance expectations for PPC and paid social campaigns.
  • Client and Stakeholder Communication : Prepare presentations and updates for internal stakeholders or clients, providing clear insights into campaign performance and next steps.

    • Qualifications

  • BS / MS degree in marketing or a related field
  • 2-3 years’ experience in digital marketing.
  • Demonstrable experience leading and managing :

    • SEO / SEM

  • Social media
  • Display advertising campaigns
  • WordPress website design
  • Excellent analytical skills
  • Excellent verbal and written communications skills (Bilingual)

    • Additional Information

    What we offer :

  • Eligible for  paid vacation upon hire
  • AIM tuition assistance program
  • Full  group insurance  plan
  • Virtual doctor  (24 / 7 access to a doctor)
  • Group RRSP  with matching employer contribution
  • Employee Assistance Program (EAP)
  • Exclusive employee discounts on parts at any Kenny location
  • Company-organized events throughout the year (barbecue, Christmas party, etc.)
  • Exceptional advancement opportunities
  • Vacation quota is prorated according to the period of activity during the year.