Digital Marketing Specialist

Are you an experienced digital marketing professional who is driven by the success of strategic marketing campaigns Do you take pride in bringing up-to-date marketing initiatives to life Do you enjoy providing Peace of Mind to your client group Are you looking to be part of a growing team and company

The Universal Group recognized as oneof Canadas Best Managed companies in 2025 has an exciting opportunity in our Marketing team. As a Digital Marketing Specialist you will mange and optimize digital marketing efforts including overseeing our four company websites and our pay per click (PPC) campaigns. You will be responsible for monitoring analytics improving our user engagement and executing strategies to maximize return on investment (ROI). The Digital Marketing Specialist will need to be highly analytical creative and possess exceptional time management skills to manage multiple projects simultaneously.

What you will be responsible for :

Company Website Management and Reporting :

• Manage update and optimize content for company websites to ensure brand consistency and strong Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) performance.
• Monitor analyze and report on website and campaign performance using tools such as Google Analytics SEMrush and other analytics platforms
• Maintain documentation and reporting dashboards to track KPIs ROI and overall digital performance.

PPC Campaign Execution :

Collaboration and Strategic Planning :

Trend Awareness and Industry Knowledge :

What you get from us :

What we need from you :

Where / When you will be working :

Why Universal Group

The Universal Group is driven by our purpose to provide Peace of Mind to both our clients and team members. Our people embrace our core values of being Passionate Authentic and Driven in everything we do and in every decision we make every day. They are the fabric of who we are and without question the reason for our success and continued growth.

The safety of our team members and the public drives us daily.

The Universal Group is an industry leader in traffic control services traffic management planning traffic equipment supply landscaping temporary labour and occupational health and safety training. We are a one-stop shop as our full suite of services ensures that we can manage projects from conception to completion.

For more information about the company please visit our Indeed Profile!

Our Commitment to Diversity

The Universal Group is an equal-opportunity employer committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race colour sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic.

Apply today; we cant wait to hear from you. Come grow with us!

UNV1

Required Experience :

Senior IC

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type : Full-Time

Experience : years

Vacancy : 1