Director, Community Exchange and Marketplace

YOURE JUST AS GOOD WITH digital ecosystems AS YOU ARE WITH community trust.

The Opportunity

Youre a builder of vibrant online communities high-performing digital marketplaces and meaningful member connections. As our Director Community Exchange & Marketplace youll lead the vision strategy and long-term growth of AMAs digital marketplace and community ecosystem. Youll shape a platform that brings people together fuels connection facilitates transactions and delivers genuine valuewhile ensuring trust safety and a member-first experience at every step.

In this role youll combine business strategy digital innovation community outreach operational leadership and performance analytics to scale a marketplace and community experience that becomes an essential part of AMAs broader impact work. Youll report to the Vice President Corporate Purpose & Chief Transformation Officer and serve as a key leader within the Corporate Purpose & Transformation teams.

The Team Youve Been Looking For

AMA is more than a workplace; its a family. Together we help protect the things that matter most to our more than one-million memberseverything from roadside safety to retail savings food security to childhood well-being. And with operations that span automotive registries travel insurance and more the opportunities to grow with us are almost limitless!

Building on a century of proud service in Alberta communities were passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team youll enjoy:

• Competitive salary and flexible benefits
• Employer-paid retirement savings program
• Employee-exclusive discounts on travel insurance memberships and more
• Free travel medical insurance for you and your immediate family
• Ongoing professional development
• Paid vacation and personal days including a Volunteer Day and Me Day
• Flexible work models that make sense for your lifestyle

Who You Are

• A strategic digitally minded leader who thrives at the intersection of community technology and business growth.

• Someone who builds trustwith users partners internal teams and external community groups.

• A systems thinker with strong business acumen who turns insight into action.
• A growth-oriented operator who balances marketplace performance with member experience and safety.
• A coach and collaborator who elevates teams and breaks down silos.

How Youll Make an Impact

Set the Strategic Direction of the Marketplace & Community Ecosystem

• Build and execute a long-term strategy aligned with AMAs goals and values.
• Own growth targets including acquisition activation conversion retention and revenue.
• Define track and report on OKRs that reflect marketplace health and community engagement.

Optimize and Advance the Marketplace Business Model

• Develop marketplace economics pricing models and monetization strategies.
• Oversee daily operations to ensure an exceptional trustworthy user experience.
• Balance supply and demand while optimizing unit economics for sustainable growth.
• Partner with Technology teams to deliver enhancements integrations and efficient issue resolution.

Grow and Engage the Member Community

• Build and scale digital spaces where AMA members can connect based on interests neighborhoods and shared experiences.
• Lead community management practices including moderation frameworks conflict resolution and safety protocols.
• Support Engagement Managers/Specialists in developing outreach programs that fuel participation and belonging.

Lead the Digital Roadmap & Performance Analytics

• Develop and manage a unified digital roadmap that advances marketplace and community features.
• Use data and analytics to guide decision-making around traffic engagement trust indicators conversions and revenue.
• Drive innovation through experimentation A/B testing and continuous iteration.
• Report regularly on performance insights that influence strategic direction.

Expand Reach Through Partnerships & Cross-Functional Collaboration

• Identify negotiate and manage partnerships that expand marketplace supply or enrich community value.
• Collaborate closely with Membership Marketing Technology Finance Customer Service and Community Engagement teams.
• Represent AMAs marketplace and community ecosystem with external partners associations and community leaders.

What You Bring to the Table

• Bachelors degree in Business Digital Marketing Digital Strategy or a related field (Masters preferred).
• 5 years leading digital/UX teams and owning a digital line of business (marketplace e-commerce digital program leadership).
• Proven success driving performance engagement and revenue in digital environments.
• Experience with analytics tools CRM systems and digital marketing strategies.
• Strong leadership communication analytical thinking and relationship-building skills.

Belonging Matters Here
AMA is committed to providing an inclusive respectful and accessible environment. If you require an accommodation at any time during our recruitment process please contact . Well work with you feel supported throughout your journey with us.

WORK MODEL:

We thank all applicants for their interest; however only those selected for an interview will be contacted.