Lifecycle Marketing Specialist

Job Description

Job Description

Lifecycle Marketing Specialist About Us

At Longboard Architectural Products, we design and manufacture premium extruded aluminum solutions that transform architecture. From exterior cladding to interior ceiling systems, our products set the bar for durability, aesthetics, and sustainability. We’re proud to help create stunning, sustainable spaces across North America.

About the Role

We’re looking for a Lifecycle Marketing Specialist to own key parts of our customer journey. You’ll help build awareness, generate qualified leads, and nurture relationships that drive pipeline growth and long-term retention. This role is hands-on, from running campaigns and events to digging into data and making insights actionable.

About You

You love both creativity and analytics . You know how to launch campaigns, track results, and continuously optimize; enjoying collaborating with cross-functional teams and thrive when juggling multiple projects.

What you bring :

• 2–4 years in digital, demand generation, or lifecycle marketing (B2B a plus).
• Hands-on with SEO, paid media, CRM & automation tools.
• Experience in customer journey, segmentation, and lifecycle marketing best practices.
• Event / trade show coordination experience.
• Data-driven mindset with strong reporting / optimization skills.
• Great communicator & content creator across buyer stages.

What You Will Do

Plan, execute, and optimize digital advertising campaigns to build awareness and drive qualified leads.

Implement behavioral and lifecycle triggers (downloads, event participation, form fills) to ensure timely and relevant follow-up.

Define and monitor metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts.

What We Provide :

Equal Opportunity

We’re committed to building a diverse and inclusive workplace where everyone can thrive. Hiring decisions are based on your skills, experience, and alignment with our values.