Insights Analyst

Tidal is an outcome-focused, specialized eCommerce consulting and engineering boutique for B2C & B2B businesses, offering comprehensive solutions from ideation to implementation and management.

• Recognized as a Shopify Plus partner.
• Expertise in headless and composable technologies.
• Diverse B2C and B2B planning and implementation experience and a deep understanding of both markets.
• Integrated onshore and offshore teams in six countries, offering support for round-the-clock productivity.
• Member of Umbrella-Incorporated, a business consulting firm, Tidal provides holistic end-to-end digital transformation solutions with cross‑functional expertise in strategy, finance, operations, marketing and technology.

About the role

We’re looking for a curious, analytical, and business‑minded Insights Analyst to join our Strategy & Insights team. This is an entry‑level role designed for recent business graduates who are excited about exploring how technology and strategy come together to transform industries such as retail, e‑commerce, and manufacturing.

You’ll research the latest trends shaping digital transformation, help our teams prepare for client projects, and contribute to insight publications that guide strategic decisions. This role is ideal for someone who loves learning about different industries, analyzing data, and turning information into clear, actionable insights.

What you’ll do

1. Research and Trend Monitoring

• Research emerging trends in digital transformation, retail/e‑commerce, and manufacturing
• Track innovations in technology, customer experience, and business models
• Summarize findings into short, digestible briefs that inform internal and client discussions

2. Support Insight Publishing

• Help develop thought leadership content, including articles, newsletters, and industry reports
• Organize and update the team’s insight database with key data points, case studies, and industry examples
• Assist in creating visuals, summaries, and presentation slides for internal and external use

3. Support Client Projects

• Conduct background research on client industries, competitors, and market trends
• Help consultants prepare insight decks, benchmark summaries, or opportunity scans for client workshops
• Provide quick‑turnaround analyses to support project planning and strategic recommendations

4. Knowledge Sharing

• Capture insights from internal projects and organize them into templates or frameworks
• Contribute to internal presentations that showcase cross‑industry learnings

Who you are

• Recent graduate with a BBA, BCom, or related business degree
• Naturally curious about how technology, strategy, and business models evolve
• Strong analytical and writing skills; able to summarize complex topics clearly
• Comfortable with Microsoft Excel, Google Sheets, and presentation tools (PowerPoint or Slides)
• Organized, detail‑oriented, and able to handle multiple projects at once
• Collaborative mindset — you enjoy working with consultants, strategists, and marketing teams

Nice-to-Have (but not required)

• Experience with research tools (e.g., Statista, IBISWorld, or similar)
• Previous internship or project experience in consulting, marketing, or market research

What You’ll Gain

• Exposure to a wide range of industries and digital business models
• Mentorship from experienced consultants and strategists
• Opportunities to contribute directly to client‑facing projects and thought leadership content
• A clear growth path into strategy consulting or digital transformation roles

The pay range for this role is:

55,000 - 65,000 CAD per year (Hybrid (Toronto, Ontario, CA))