Associate Marketing Program Manager

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device – as a service. We power millions of subscriptions worldwide for organizations. We do this by our values‑driven culture – one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About You

We’re looking for a highly collaborative and detail‑oriented Associate Marketing Program Manager to support, and help scale our annual provider sponsorship program. This cross‑functional role partners closely with Marketing, Sales, and Provider Management, ideal for someone who enjoys hands‑on execution, process optimization, and growing strategic program skills.

In this role, you’ll participate in program creation, execute and manage day‑to‑day sponsorship deliverables, and ensure all commitments are tracked and fulfilled. You’ll work collaboratively to keep timelines on schedule, maintain high standards of delivery, and provide clear, timely updates to necessary stakeholders.

What you’ll do and how you’ll have an impact

• Planning & Program Execution : Assist with the planning, coordination, and delivery of Tier 1, Tier 2, and Tier 3 sponsorship packages to support marketing and revenue goals. Execute provider marketing programs across web, email, content, events, and other channels, managing timelines and processes to ensure on‑time, high‑quality execution. Maintain sponsorship tracking for commitments, sales and collections to ensure program accountability.
• Stakeholder Collaboration & Engagement : Serve as day‑to‑day point of contact between Marketing, Provider Management, Sales and external provider partners – helping drive alignment, clarity, and consistent progress. Coordinate cadence calls and enable cross‑functional collaboration to support program success.
• Reporting, Insights & Communications : Assist in building and maintaining reporting frameworks that track program ROI, and delivery performance for program management and provider stakeholders. Translate metrics into concise, actionable insights for management and leadership preparation. Share learnings and repeatable best practices across the team to improve consistency and execution.
• Campaign Execution : Partner with internal teams to launch integrated, multi‑channel campaigns that reflect program priorities and business goals.
• Performance Optimization & Testing : Help track key metrics and team KPIs to uncover insights and refine strategies for great impact and stronger results.
• Marketing Strategy & Growth Initiatives : Support upsell and cross‑sell efforts by maintaining collateral, tracking outreach and documenting provider interest. Contribute to process improvement / implementation, and templates that increase team efficiency.

What you’ll need / Assets

Seniority Level

Employment Type

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EEO Statement

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and / or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice : https : / / www.appdirect.com / about / privacy-notice

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