Marketing & Communications Specialist

St. Thomas Elgin General Hospital Foundation

Marketing & Communications Specialist

Full Time Permanent

Non-Union

$63,750 - $80,000

THE ORGANIZATION :

Ensuring access to essential, life-saving care and equipment and excellence in patient care. That’s what empowers the St. Thomas Elgin General Hospital (STEGH) Foundation team every day. Together, we support our Hospital through fundraising and help provide the heartfelt healthcare our incredible, tight-knit community deserves.

STEGH Foundation was established 1986. Since this time, over $46 million has been invested into St. Thomas Elgin General Hospital (STEGH). STEGH Foundation mobilizes, connects and stewards the community’s philanthropic investments by raising awareness, and supports health care excellence and state-of-the-art equipment, staff education and capital infrastructure technology focused on patient-centered care at STEGH.

To meet the needs of health care delivery today and into the future, STEGH Foundation continues to strategically plan to ensure our hospital’s healthcare teams have the equipment, facilities and resources necessary to respond to the needs of patients and their families so they can receive care close to home.

STEGH Foundation is currently in the quiet phase of the Transforming Tomorrow (Diagnostic Imaging Campaign), which is an $8 million fundraising campaign to support the purchase and installation of a Magnetic Resonance Imaging (MRI) machine and the enhancement and expansion of the entire Diagnostic Imaging (DI) Suite, making upgrades to the CT, nuclear medicine, x-ray and ultrasound facilities.

Mission, Vision and Values

Mission – To partner with the community to support OUR Hospital in the delivery of an excellent patient care experience

Vision – To inspire a lifetime of philanthropic support for our Hospital

Values – Integrity, Leadership, Community and Results

POSITION DESCRIPTION :

Reporting to the Executive Director, the Marketing & Communications Specialist is responsible for planning, organizing and implementing internal and external communications and marketing strategies across various platforms including print, media, and online. The Marketing & Communications Specialist will work collaboratively with Foundation staff to increase the reach and impact of STEGH Foundation’s profile and visibility through delivering high-value and influential communications. The Marketing & Communications Specialist will also be responsible for evaluating communication and marketing plans for overall effectiveness to assist with developing a marketing budget for Foundation programs and initiatives.

RESPONSIBILITIES INCLUDE :

• Plan, organize, design and implement internal and external communications for the Foundation, including but not limited to press releases, proposals, newsletters, in-house publications, direct mail, annual reports, presentations, audio-visual materials, etc.
• Develop image-building stories to create awareness of the Foundation’s brand and mission, highlighting donations' impact on patient care through creative and professional marketing and public relations.
• Act as the first point of contact for STEGH Foundation and the Executive Director with regard to external communications such as providing support with presentations, media releases, etc.
• Maintain close communication with Hospital administration and departments in order to keep current on program and service developments supported by donor funding.
• Collaboratively coordinate the delivery of fundraising program promotion strategies including email, social posts, online ads, print communications and other appropriate marketing / communication mediums. Team support includes securing quotes, graphic design, print coordination, writing, editing, audience selection, and geographical reach, updating digital signage at the hospital and choosing the best mediums to deliver messages.
• Lead the development of marketing / communication budget and work within that budget each fiscal year while notifying the Executive Director of any emerging budget changes that will benefit the organization.
• Develop and monitor quarterly report of ROI (Return on Investment) on marketing and communication efforts.
• Develop comprehensive marketing strategy, creating regular content, design and marketing materials for a monthly 50 / 50 lottery.
• Act as a brand steward, upholding visual and written brand standards and ensure consistency in all marketing and communication pieces.
• Brief Executive Director on design, copy, image, and content needs for promotional and fundraising literature and activities.
• Maintain photo, video and print archive.
• Develop a web strategy for the STEGH Foundation website. Develop processes to keep website up to date and operating efficiently.
• Maintain and grow social networking presence on Facebook, Twitter, Instagram, LinkedIn and YouTube.
• Develop, implement and evaluate social media strategy using consistent processes, templates and tools.
• Lead the planning, implementation, application review and testimonial collection for the Foundation’s Bursary Programs. Coordinate the number of bursaries available and testimonial collection of the Medical Student Bursaries in partnership with Medical Affairs.
• Promote and support third-party community events to ensure optimum outcomes on behalf of the Hospital and community.
• With the Executive Director, establish and maintain partnerships with community organizations and businesses to support our mission.

QUALIFICATIONS & KEY COMPETENCIES :

The above statements are not intended to encompass all functions and qualifications of the position. Rather, they are intended to provide a general framework of the requirements of the position. Employees may be required to perform other functions not specifically addressed in this job description.

The Marketing & Communications Specialist works 37.5 hours per week in a hospital office environment. Occasional work outside of regular office hours will be required during periods of peak activity and at special events. Work will require travel within Elgin County and London area.

The Foundation has a generous benefits package for the successful candidate that includes professional development, a strong health and dental plan, HOOPP Pension Plan and opportunities for growth.

St. Thomas Elgin General Hospital Foundation is committed to a barrier-free respectful, accessible and inclusive work place. Upon individual request, the Foundation will endeavour to remove any barrier to the hiring process to accommodate those candidates with disabilities. Please inform us should accommodation be required at any point in the recruitment and selection process.

We thank all applicants who apply for this position, however, only those applicants selected for an interview will be contacted. In accordance with the Freedom of Information and Protection of Privacy Act, personal information will only be used for candidate selection.