Paid media specialist - (AI-Driven)

Paid Media (AI-Driven) Specialist — Remote Contractor

About Archive Digital

Archive Digital is a digital marketing + AI solutions agency helping Canadian mid-market and enterprise brands grow through performance marketing, lifecycle automation, and measurable outcomes.

Role Summary

We’re hiring a Paid Media (AI-Driven) Specialist (Contractor) to plan, launch, optimize, and scale paid campaigns across Google and Meta—using modern AI workflows to move faster, test smarter, and improve performance. This is a remote contract role.

What You’ll Do

Build and manage campaigns across Google Ads (Search, Performance Max, YouTube optional) and Meta (Facebook/Instagram)

Use AI-assisted workflows for keyword/audience research, ad iteration, creative testing, and performance insights

Own campaign structure: naming conventions, budgets, bidding strategies, audiences, placements, and exclusions

Write and iterate high-performing ad copy (with strong hooks, offers, and CTAs)

Set up and QA tracking: pixels, conversions, events, UTMs, and attribution basics

Run structured testing (A/B and multivariate) across creative, landing pages, and audiences

Monitor performance daily/weekly: CPA, ROAS, CVR, CTR, CAC, LTV (where available)

Produce clear reporting and insights: what changed, why it changed, and what we do next

Collaborate with creative/web teams to improve landing page conversion and message match

Maintain platform hygiene: policy compliance, disapprovals, account audits, and documentation

What We’re Looking For

2+ years managing paid media budgets with measurable results (agency experience a plus)

Strong hands-on experience with Google Ads + Meta Ads Manager

Comfortable using AI tools to accelerate execution (prompting, iteration, analysis) without sacrificing quality

Solid grasp of tracking and measurement (GA4 basics, pixels, conversion events, UTMs)

Strong analytical thinking + ability to translate data into actions

Clear communicator who can explain performance to non-media stakeholders

Organized operator: testing discipline, documentation, and repeatable processes

Contract Details

Type: Contractor

Location: Remote

Hours: TBD (part-time or full-time depending on fit and workload)

Start: ASAP

How to Apply

Send your resume + a short note with:

1–2 examples of campaigns you’ve managed (budget ranges, channels, outcomes)

Your favourite AI workflow you use for paid media (and why it works)