Senior Specialist, Social Media

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Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America. Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

Reporting to the Team Lead, Social Media for Garage, you will act as the frontline voice for the brand by creating social media content that supports its campaigns and product launches. Passionate about Gen Z pop culture, fashion, and social media, you will drive follower growth and engagement through the daily creation of innovative, on-trend content.

Main Responsibilities

• Develop an innovative social media strategy and content plans for all platforms (Instagram, TikTok, Pinterest, and Facebook) to drive traffic to the website, increase engagement, and build brand awareness;
• Oversee all video and photo content creation for social media, including performing photography, videography, and video editing. Oversee the planning of all social dedicated photoshoots, including art direction and execution, with possible participation in campaign photoshoots;
• Oversee the development and planning of all brand-owned social media channels. Create and oversee all content briefs for cross-functional departments. Plan daily and seasonal calendars that align with 360 marketing initiatives. Oversee all social media content and present it to cross-functional partners for approval;
• Prepare weekly, monthly, and yearly social media reporting and performance monitoring. Leverage native social media insights and Google Analytics to report on all social media metrics. Analyze these results to optimize strategies with key learnings. Contribute to monthly and quarterly post-mortem reporting;
• Work with cross-functional teams (E-commerce, Merchandise, Styling, PR, Creative, and Paid Media) to ensure brand alignment. Plan upcoming business needs and share information with the rest of the Social Media team;
• Oversee social media communities daily via feeds and DMs, and expand the community management strategies. Communicate any community feedback and key learnings with cross-functional teams, with some off-hour community management required;
• Stay on the pulse of emerging social media trends, platform updates, content creators, industry trends, and Gen Z pop culture trends that are relevant for the brand’s customers;
• Schedule and post content onto social media channels, with some off-hour posting required;
• Support the Social Media team (Junior Social Media specialist and Coordinator).

Qualifications

Assets

Benefits

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise… No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

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