Director, Marketing Analytics

ABOUT US

SickKids Foundation with over 50 years of philanthropic impact is Canadas largest charitable funder of child health research learning and care raising over $200 million last year. As a national charity SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids) we are aligned in supporting Precision Child Health (PCH) the future of tailoring medicine to each childs unique traits so SickKids can diagnose faster treat smarter and predict better.

We are driven by our core values of integrity collaboration excellence innovation and inclusion with goals of delivering a superior donor experience investing in our people and culture driving innovative and sustainable fundraising and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity diversity and inclusion in our policies practices and behaviours. We aim to build awareness and skills in this area both internally and with our partners. Our commitment extends to creating a safe positive work environment. For details on our Equity Diversity & Inclusion commitment please click here.

Were committed to attracting and retaining passionate individuals to help create a healthier future. Thats why SickKids Foundation is looking for a new Director Marketing Analytics.

Description of the Position

The Director of Marketing Analytics will lead how SickKids Foundation measures what matters and turns insight into actionpowering sharper marketing stronger engagement and impactful innovation. Partnering closely with Marketing leaders this role advises on how investment decisions are madeshaping channel mix targeting strategies and experimentation to maximize impact and return.

As a leader within the Business Intelligence & Analytics domain the Director owns the measurement and insights strategy for Marketing. They lead a high-performing analytics team while building and scaling analytics capabilities such as KPI frameworks attribution personalization and forecasting models and test-and-learn (a/b control) programs that directly inform budget allocation and campaign optimization.

This role delivers stakeholder value while also finding efficiency in internal processes and supporting the strategic vision of the Business Intelligence and Analytics team through ownership of initiatives such as: data collection strategy Data Literacy AI Personalization Engines. The Director designs launches and evolves analytics products and dashboards on current architecture and will be able to integrate them on the Foundations new cloud analytics platform (e.g. Snowflake Power BI Google Analytics) delivering fast trusted insights to senior leaders and marketing teams.

Both strategic and hands-on the Director sets direction partners deeply with stakeholders and rolls up their sleeves driving measurable outcomes in a mission-driven organization that values innovation collaboration and excellence.

Key Responsibilities

You will:

• Manage the marketing measurement strategy across channels and campaigns including KPI frameworks reporting cadences and decision routines that improve performance management and investment choices.
• Build and evolve marketing performance dashboards and analytics products (e.g. Power BI scorecards campaign and channel performance journey and engagement reporting) ensuring clarity adoption and executive readiness.
• Contribute to design and own output of modeled insights such as: multi-touch attribution (MTA) marketing mix modeling (MMM) next best action modeling Forecasting and Lifetime Value (LTV) and others to inform budget allocation channel strategy campaign tactics and ROI.
• Establish experimentation frameworks (A/B multivariate universal holdouts) across paid owned and earned channels; embed causal inference and uplift measurement into decisioning.
• Partner with Marketing CRM and Digital teams to improve tracking taxonomy and measurement readiness (tagging UTM standards event instrumentation data capture consistency) in alignment with privacy and consent requirements.
• Translate insights into action by delivering clear recommendations decision memos and performance narratives that inform next steps for channel owners and marketing leadership.
• Develop deep and meaningful segmentation of donor base and surface insights that drive personalization
• Collaborate with Data Science & Engineering and BI platform teams to ensure marketing data is well-modeled and accessible (e.g. reliable source tables / curated marts for marketing reporting) without assuming ownership of the enterprise data platform or ETL.
• Strengthen governance for marketing reporting (metric definitions documentation quality checks and change control) so teams trust and consistently use the same numbers.
• Lead and develop a high-performing team of specialists setting clear expectations and modeling our values of values of collaboration inclusion integrity innovation and excellence

Qualifications

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• Bachelors degree in Statistics Economics Computer Science or related field; Masters degree an asset
• 10 years in marketing analytics/measurement roles including 3 years leading teams and cross-functional programs.
• Proven experience building KPI frameworks dashboards and analytics products on modern cloud platforms (e.g. Databricks Snowflake Power BI GA).
• Demonstrated track record deploying MTA/MMM forecasting and experimentation at scale; familiarity with routing analytical outputs to CRM/campaign systems.
• Advanced SQL and PowerBI proficiency with a strong understanding of statistical inference causal methods and experimental design.
• Strong experience building marketing segmentation personas and personalization.
• Strong strategic thinker who connects analytics for marketing to organizational outcomes and donor experience; excels at translating complex analysis into clear actionable recommendations for non-technical stakeholders.
• Exceptional communication and storytelling skills; adept at influencing stakeholders
• and guiding decisions
• Hands-on experience with GA4/digital analytics CDPs and visualization (Power BI); comfort with Databricks/Spark a plus.
• Strong leader with the ability to coach a team through growth.
• Growth mindset and a track record of innovation and thought leadership
• Inclusive collaborative leader who fosters curiosity innovation and accountability; aligned with SickKids Foundations values of collaboration inclusion integrity innovation and excellence.
• Ability to leverage GenAI tools (Microsoft Copilot ChatGPT AzureAI etc.) to enhance productivity.

Were looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you consider joining our team. We look forward to reviewing your application.

Total Compensation Package

Expected Hiring Salary Range: is $140853 $165958; with the ability to progress to a maximum of $190853. To ensure fair and equitable pay at SickKids Foundation placement on the salary range will be based on your years of experience skills and qualifications relevant to the Director Marketing Analytics role.

To help you lead in the fight for kids health and to support your health wellness and career growth in addition to competitive compensation we offer a comprehensive benefit package (includes a flex benefit plan) tuition reimbursement flexible work arrangements pension plan and birth parent/parental top up to name a few!

Position Status: Permanent Full-Time;

Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

Available To: Internal and External Candidates

Available: Immediately; this posting is for an existing vacancy.

Date Posted: January 16 2026

Deadline: February 6 2026

How to apply: Please apply on-line by visiting our website: note that automated tools including artificial intelligence may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents capabilities and perspectives they bring to our mission. We live that commitment by being open and accessible to all by valuing and respecting every individual and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiatives CEO pledge we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black Indigenous communities of colour people with disabilities 2SLGBTQIA community and all candidates who may contribute to the further diversification of the Foundations community.

Candidates who require accommodation during the recruitment process should contact the People & Culture team at:

Required Experience:

Director

Key Skills
Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation
Employment Type : Full-Time
Experience: years
Vacancy: 1