Content Analyst

The Company

Our client in the hospitality industry is looking for a Content Analyst for a 6 month contract. The Content Analyst will work full time in the downtown Toronto office 5 days a week. Located near TTC subway stations or accessible through The Path, approximately a 10 minute walk from Union Station.

The Position

The Content Analyst will be focusing on supporting content operations across digital platforms, with a primary emphasis on managing and analyzing web content.

Responsibilities :

• Manage and update digital content using Content Management Systems (CMS), ensuring accuracy and alignment with branding guidelines.
• Collaborate with cross-functional teams to support eCommerce, digital marketing campaigns, and other content updates
• Analyze content performance data where applicable and provide insights or recommendations for improvements.
• Collaborate with content creators, designers, and developers to gather required assets and information.
• Ensure all content is optimized for digital display, responsive across devices, and follows SEO and accessibility best practices.
• Conduct quality assurance checks to ensure accuracy, broken links, and formatting consistency.
• Minimum of 2 years of experience in digital content management, eCommerce, or digital marketing, ideally within the hospitality sector or similar.
• Proven experience working with content management systems (CMS) such as WordPress, Sitecore, Shopify, Adobe Experience Manager, or similar.
• Proficiency in HTML and a good understanding of web formatting, content styling, and responsive content behavior.
• Familiarity with the Adobe Creative Cloud (Indesign, Illustrator, Photoshop)
• Strong understanding of SEO, metadata, taxonomy, and accessibility standards.
• Excellent organizational skills and ability to manage multiple content updates on tight timelines.
• Experience troubleshooting technical issues and collaborating with vendor partners to resolve them.
• Proficiency in PowerPoint, Excel, and project management tools.
• Excellent problem-solving abilities and a keen eye for detail.
• Strong communication skills and the ability to collaborate effectively with technical and non-technical stakeholders.

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This job posting is for a current vacancy with our client.

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