Content Lead

CEFA Early Learning is a renowned private school for children aged one to five, offering full-day early childhood education and junior kindergarten programs that go beyond traditional childcare. With 50 locations across Canada, CEFA is recognized for its research-driven approach to child development and its commitment to excellence in early education. As the only Early Childhood Education franchise in Canada serving this age group, CEFA supports franchise partners in delivering premium educational experiences in nurturing environments.

Role Overview

As the Content Lead, you will play a key role in shaping and elevating CEFA’s brand voice across all platforms. Reporting directly to the Marketing Director, this role is responsible for creating compelling, high-quality content that reinforces CEFA’s position as the gold standard in early childhood education and franchise innovation.

You will work closely with the Senior Graphic Designer and the Paid Media & SEO Specialist, as well as cross-functional teams, to develop integrated content that supports brand building, internal communication, performance marketing, and engagement across digital channels. This role includes ownership of CEFA’s content planning and calendar, ensuring consistent, strategic, and timely content delivery across all platforms.

Key Responsibilities

Content Creation & Storytelling

• Develop high-quality written content, including website copy, blog posts, social media captions, video scripts, email marketing copy, written assets for CEFA’s podcast and educational materials.
• Write conversion-focused copy for paid advertising campaigns across platforms such as Google, Facebook, and other digital channels.
• Craft storytelling-driven content that communicates CEFA’s educational philosophy and premium brand positioning.
• Ensure all content reflects CEFA’s brand voice, tone, and messaging standards.
• Own and manage CEFA’s content calendar, ensuring alignment with marketing priorities, campaigns, and seasonal initiatives.
• Own and manage CEFA’s podcast content as part of the broader content calendar, including episode planning, scheduling, and thematic alignment with marketing initiatives.
• Plan, coordinate, and prioritize content across brand, performance, and franchise initiatives.
• Collaborate with internal teams to ensure content is delivered on time and supports broader marketing objectives.

Education-Focused Content Development

Brand Messaging, Campaigns & PR

Performance, SEO & Optimization

Cross-Functional Collaboration

Qualifications

Work Arrangement & Compensation

How To Apply

We kindly ask you to submit your resume, cover letter, and 3 examples of your copywriting work at atmarketing@cefa.ca .

Note : Applications submitted through LinkedIn will not be considered.

Seniority level

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