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Marketing and Communications Strategist (FTE)
Marketing and Communications Strategist (FTE)Invest Ottawa/Bayview Yards • Ottawa, Ontario, Canada
Marketing and Communications Strategist (FTE)

Marketing and Communications Strategist (FTE)

Invest Ottawa / Bayview Yards • Ottawa, Ontario, Canada
Il y a plus de 30 jours
Type de contrat
  • Temps plein
Description de poste

MARKETING AND COMMUNICATIONS STRATEGIST

INVEST OTTAWA - MARKETING & COMMUNICATIONS

The Marketing and Communications Strategist plays a key role in advancing Invest Ottawas brand and integrated marketing efforts across owned earned and paid channels. Reporting to the Senior Manager Integrated Marketing this role contributes to the development planning and execution of multi-channel marketing strategies that drive awareness engagement and measurable impact.

This position requires a strong understanding of brand voice across platforms persuasive writing and data-driven storytelling. The ideal candidate thrives in a dynamic fast-paced environment and brings a collaborative creative and analytical mindset to every projectfrom campaign discovery through delivery.

  • Corporate Pay Band C : $60800- $91200
  • Hiring Salary Range : $60800-$83600
  • Reason for opening : Backfilling an existing role

WHAT YOU WILL BE DOING :

  • Collaborate across departments to plan develop and execute integrated marketing campaigns that align with Invest Ottawas strategic objectives and business goals.
  • Partner closely with communications digital creative and events teams to ensure cohesive storytelling consistent messaging and seamless campaign execution across all platforms.
  • Coordinate with external vendors agencies and media partners to deliver high-quality marketing initiatives that enhance visibility and engagement with target audiences.
  • Lead and manage marketing projects from concept through completion overseeing timelines deliverables and stakeholder expectations to ensure successful outcomes.
  • Foster a positive inclusive and collaborative team culture supporting onboarding mentorship and professional development of students interns and contractors.
  • Develop and implement marketing strategies and initiatives that strengthen Invest Ottawas brand presence impact and alignment with organizational priorities.
  • Oversee project budgets and resource allocation ensuring marketing investments are efficient transparent and aligned with campaign goals.
  • Create refine and adapt campaign content and messaging leveraging creativity and data-driven insights to maximize reach engagement and conversion.
  • Analyze campaign performance and audience insights to evaluate effectiveness identify areas for improvement and guide future marketing decisions.
  • Exercise strong judgment and critical thinking in managing competing priorities making data-informed decisions and maintaining consistency with brand standards and accessibility best practices.
  • Any other duties assigned by the Manager.
  • WHAT YOU HAVE ACCOMPLISHED / GAINED THROUGHOUT YOUR CAREER :

  • Post-secondary education in marketing communications public relations or a related field with 4 years of progressive experience in marketing communications or brand strategy roles. (or equivalent work experience)
  • Proven ability to develop and execute integrated marketing campaigns across paid earned and owned channels demonstrating both strategic thinking and tactical execution.
  • Experience managing and creating content across digital and traditional platforms ensuring alignment with brand voice positioning and storytelling principles.
  • Strong communication and presentation skills with the ability to craft persuasive audience-focused messaging and adapt tone for diverse audiences.
  • Exceptional organizational and project management skills balancing multiple priorities solving problems proactively and delivering high-quality results.
  • Proficiency with analytics tools and performance measurement using data and insights to inform decisions and optimize campaign impact.
  • Collaborative adaptable and curious mindset with a commitment to inclusivity continuous learning and innovation; bilingualism (French / English) and marketing certifications (e.g. HubSpot Google Analytics) are strong assets.
  • Do you have some of these skills but maybe not all

    We still encourage you to apply as we would love to review your unique application

    and learn more about you!

    At Invest Ottawa and Bayview Yards we know that diversity inclusion and a sense of belongingness are critical success factors for globally competitive organizations and are required to drive sustainable wealth creation and prosperity across our region. We prioritize the creation of an inclusive culture and infuse diversity into our programs operations and governance. As an equal opportunity employer that doesnt simply accept difference but celebrates support and thrives because of it we invite all qualified candidates to apply and especially encourage those who identify as members of underrepresented groups.

    Invest Ottawa and Bayview Yards are determined to provide a barrier-free work environment starting with the hiring process. If you require accommodation during any phase of the evaluation process please contact to request specialized accommodation. Do know all information received in relation to accommodation will be kept confidential.

    At Invest Ottawa and Bayview Yards we are focused on doing better and committed to leading by example because its whats best for us our culture and our community.

    Required Experience :

    Manager

    Key Skills

    Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 60800 - 83600

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