Digital Marketing Manager

Overview

Company Description

This is an exciting position within Ennismore’s growing portfolio of all-inclusive brands and will play a key role in launching two new brands with refreshed brand identities to the market in 2026. Digital Marketing Manager based in Cancun, who can blend performance marketing expertise with brand storytelling to strengthen our visibility, drive direct bookings, and deepen guest engagement. This role is a unique blend of strategic thinking and hands-on execution — ideal for someone who thrives at the intersection of creativity and performance. Leading digital campaigns, managing agency partners, optimizing acquisition channels, and bringing the brand to life through compelling content, CRM, and local activations. Park Royal is a beloved vacation name in Mexico, and this role presents an opportunity to build on that success while evolving the brand to carve out a unique position in a popular all-inclusive market. Rixos is a successful brand already established across the Middle East and Europe, and this is an important milestone in the brand’s global expansion.

Key Responsibilities

Digital & Performance Marketing

• Lead the planning and execution of local and global digital acquisition campaigns to support commercial targets.
• Oversee the performance marketing agency in managing day-to-day activities (SEM, SEO, CRM, Paid Social, Metasearch, Display).
• Manage and optimize the hotel website and booking platforms.
• Collaborate with internal stakeholders’ teams to develop and execute retention and email marketing strategies, including database segmentation and automation.
• Monitor and analyze digital performance across channels, providing regular reports and actionable insights.
• Identify and implement cross-channel optimization to improve ROI, reach, and conversion rates.
• Ensure implementation of best practices across all digital platforms (paid media, website, CRM, email).

Content

Collaboration & Project Management

Qualifications

Additional Information

ivan.ramireztlapapal@ennismore.com

pedro.pech@ennismore.com

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