Assistant Manager, Digital Merchandising

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you’re looking to do what you love, we could be a perfect match.

Want the unique experience of accelerating growth of a dynamic as well as increasingly visible and impactful part of RONA? We are looking for an exceptional individual who will play a key role in driving the long-term revenue and profit growth of RONA’s online businesses.

Digital merchandising associate manager will own all direct-fulfillment programs, online integration of core merchandising strategies, and optimization of product assortments to create customer focused, omni-channel experiences. Responsibilities include driving omni-channel sales and improving customer satisfaction.

Reporting to the digital Merchandising Manager, this role will work cross-functionally and have financial accountability.

We are looking for an ambitious, dynamic, growth-oriented, and self-motivated individual who will help redefine the trajectory of this critical strategic objective for RONA inc. If this is you, please read on to learn more!

Your role

• Manage the Online Only product assortment for assigned merchandising divisions, ensuring a strategic and compelling selection.

• Collaborate with the Online Experience team and Core Merchants to define roadmaps for product assortments and category experience initiatives.

• Oversee the pricing strategy for Online Only assortments, ensuring competitiveness and profitability.

• Execute the divisional merchandising strategy, considering key business drivers, competitive landscape, and customer acquisition opportunities.

• Drive online sales and margin growth by optimizing the customer experience and increasing average order value (AOV).

• Develop merchandising plans based on customer insights, brand strategy, and e-commerce goals to enhance sales, site conversion, UX, and product discovery.

• Work closely with the Marketing team and vendors to plan and execute sales and promotional initiatives.

• Analyze key performance metrics, including sales, conversion rates, bounce rates, AOV, add-to-cart rates, and out-of-stock trends, providing actionable insights.

• Partner with the Category Experience team to enhance on-site product recommendations, upselling/cross-selling opportunities, and search functionality.

• Support the optimization of site navigation, search performance, category structures, and product page updates based on best practices.

• Identify opportunities to improve website content, features, and internal processes, working cross-functionally to implement enhancements.

• Conduct customer and competitor research to identify best-in-class merchandising practices and inform decision-making.

• Develop a deep understanding of assigned categories and customer shopping behaviors through extensive online research.

• Leverage data analysis and reporting to identify opportunities for growth and improvement aligned with category strategies

• Support merchandising teams in executing strategic objectives and key initiatives.

• Manage day-to-day relationships with external vendors to optimize partnerships.

• Work closely with leadership and cross-functional teams to enhance website functionality and performance.

The qualifications we are looking for

• Bachelor’s degree (BA, BCom) or equivalent.

• Minimum 3 years of experience in online merchandising, digital merchandising, category management, or customer experience (CX), preferably in a retail or e-commerce environment.

• Strong analytical skills with experience using data-driven insights to improve performance, conversion rates, and sales.

• Proficiency in Microsoft Excel (VLOOKUP, pivot tables).

• Experience with web analytics tools such as Google Analytics or Adobe Analytics (preferred).

• Ability to manage multiple tasks and priorities in a fast-paced, evolving environment.

• Experience working with multiple vendors and cross-functional teams.

• Strong communication, problem-solving, and analytical skills.

• Ability to lead both directly and through influence.

• A proactive, self-starter mindset with the ability to bring clarity and define solutions in complex situations.

By joining the RONA family, you’ll enjoy many benefits, such as:

• A childcare centre that can accommodate up to 78 children (Remove if not applicable)

• A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations

• Electric car charging stations

• A fitness centre, sports activities, and showers

• Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)

• Benefits: retirement savings plan, annual bonuses, student incentive program, etc.

• Career growth opportunities within the company

• An inclusive and safe working environment

• Promotion of work-life balance

• An employer that’s involved in the community

• And much more!

If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.