Content Marketing Manager

Senior Content Marketing Manager

Join Wave HQ as a Senior Content Marketing Manager to lead high‑impact content that educates, inspires, and converts small‑business owners at every stage of their journey—from awareness to activation and growth.

Base pay range: CA$90,000.00/yr – CA$100,000.00/yr

Responsibilities

• Develop and execute a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle.
• Create and oversee high‑quality content across web, blog, email, social, and in‑product channels that builds awareness and drives adoption.
• Plan and execute editorial calendars that balance brand storytelling with performance outcomes.
• Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing.
• Partner with Product Marketing to translate product value into compelling stories and educational resources.
• Work with Lifecycle and Product teams to create personalized, journey‑based content that nurtures activation, conversion, and retention.
• Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats.
• Track and analyze content performance to understand impact on awareness, engagement, and conversion, and continuously refine messaging, topics, and formats based on data and audience insights.
• Maintain a consistent brand voice across all touchpoints that reflects Wave’s approachable, confident, and empowering tone.

Qualifications

• 7+ years of experience in content marketing and brand storytelling, ideally within SaaS, fintech, or a product‑led company.
• A natural storyteller capable of simplifying complex topics (such as finance and taxes) into human, clear, and useful content.
• Strong SEO and content performance abilities—comfortable with both keyword strategy and creative direction.
• Deep understanding of how content connects across the funnel—from awareness to activation to advocacy.
• Expertise at working cross‑functionally and managing multiple projects with creative rigor and strategic focus.
• Empathy for small‑business owners and a passion for helping them succeed.

Additional Information

Seniority level: Not Applicable

Employment type: Full‑time

Job function: Marketing and Sales

Industry: Software Development

Location: Toronto, Ontario, Canada

Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing careers@waveapps.com.

This advertised posting is a current vacancy.