Analyste principal, Stratégie de marché et Gestion de la croissance des revenus

Résumé du poste

L’analyste principal, Stratégie de marché et GGR (Gestion de la croissance des revenus), soutient l’élaboration et l’exécution des stratégies MAPPS (Marchandisage, Assortiment, Prix, Promotion, Mise en tablette) pour les marques assignées dans toutes les régions. Le poste relève du gestionnaire principal, Stratégie de marché et GGR, avec un lien fonctionnel auprès des équipes régionales de mise en marché.

Ce rôle consiste à identifier les occasions sur le marché, analyser les tendances de catégorie et fournir des analyses factuelles pour favoriser une croissance rentable et durable pour Arterra et ses fournisseurs. L’analyste sera responsable de l’exécution régionale (Est ou Ouest), en adaptant les lignes directrices nationales MAPPS aux réalités spécifiques de la région, avec un fort accent sur l’efficacité des stratégies de prix et de promotion.

Les principales responsabilités incluent l’analyse de grands ensembles de données, la modélisation de scénarios, le développement d’outils de suivi et d’analyse, ainsi que la production de rapports de performance mensuels et trimestriels. L’analyste dirige également les analyses et insights régionaux pour l’ensemble du portefeuille d’agences dans sa région désignée.

La capacité à communiquer efficacement, à collaborer et à influencer à tous les niveaux de l’organisation, à fournir des analyses approfondies et des recommandations claires, ainsi qu’à gérer plusieurs échéances simultanément, est essentielle pour réussir dans ce rôle.

Key Responsibilities

• Provide analysis and insights into categories and brand portfolios at the national and regional level to support the creation and execution of the MAPPS strategies and guidelines.
• Act as the voice of the supplier and MSRGM with the regions, ensuring the execution of plans are aligned with the brand and MAPPS strategies, while also acting as a voice of the regions with the MSRGM and suppliers to ensure strategies and plans are relevant and effective for the sales team to deliver upon plan.
• Support market adherence to MAPPS and brand strategies across all channels in the dedicated region by collaborating effectively with the sales teams, and diligent monitoring and tracking of promotion and pricing.
• Support innovation development and launches through opportunity analysis, building pricing and promotion recommendations, and volume size of prize.
• Deep dive into drivers of performance, inclusive of analyzing the effectiveness of pricing and promotional strategies and providing recommendations to optimize the strategy / plans to achieve volume and profit objectives.
• Conduct comprehensive market analysis for dedicated region to identify trends, opportunities, and threats.
• Collaborate with sales, G2M and MSRGM to create action plans as needed to deliver business objectives.
• Use of elasticities to help assess price changes to volume and net revenue.
• Review of regional Promotional Calendars including depth and frequency by SKU – delivering promo optimization.
• Provide support and analytics in the monthly / quarterly business reviews for the total agency portfolio, bringing regional insight into drivers of performance for dedicated region.
• Working with G2M, MSRGM, cross-functional teams and applicable supplier partners on annual planning activities.
• Identify market trend, competition impact and white space analysis
• Support with building models and scorecards
• Work with the Business intelligence team on building and maintaining reports, models and scorecards to assess performance and report to stakeholders.
• Adhoc support on strategy, pricing, promotions for internal projects, supplier reporting and long term planning

Qualifications

Remuneration

Budgeted Range – $78,200.00 -101,200.00. The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

Compensation

Budgeted Range – $78,200.00 -101,200.00 the budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

Equal Opportunity Statement

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.

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