Manager, Digital Marketing (SEO & Content)

Work Location:

Hours:

Line of Business:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Support and lead the development delivery and evaluation of digital onsite content marketing service offering across all lines of business. The Manager Digital Marketing is a key subject matter expert that helps drive the strategic and operating model agenda of the overall team specific to TDs digital content marketing strategy and key distribution channels across SEO and Onsite (TDs Public Sites).

• Responsible for leading and supporting SEO digital content governance processes and execution onsite from a centralized role supporting all Lines of Business in partnership with the Digital Performance Marketing teams Digital Channels and Digital Customer Experience Teams.

• Develop strategy for SEO & content across the holistic customer digital journey

• Measure and report on the impact of SEO & content for the organization

• Conduct research and analysis on innovative ways to do content new content types/opportunities and maintaining competitive landscape from a content perspective

• Set up regular touchpoints with key partners and agencies for open feedback and identify any gaps in work or opportunities for coaching

• Proactively identify key business opportunities research and recommend enhancements / modifications develop strategies to achieve recommendations and work closely with team to execute and implement

• Contribute to enterprise reporting insights across all channels and LOBs

• Leverage enterprise social listening and SEO capabilities to influence content and content strategy

• Find opportunities to further content distribution of programs through trends monitoring campaigns etc.

• Strategic partner to leadership team on the management of digital content marketing activities across all channels and LOBs

• Provide industry expertise and enterprise knowledge recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management / enterprise areas

Job Requirements

• Undergraduate degree and/or relevant professional certifications designations or equivalent required

• 8 years relevant experience across SEO & content marketing

• Deep understanding of content for website including the ability to manage and execute content strategies produce and manage agile content and guide agency partners in the production of content

• Advanced knowledge of integrated communication and marketing concepts multiple marketing disciplines strategy development consulting principles banking industry and product/customer markets

• Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions

• Analytical skills to evaluate research results and leverage facts to support strategy POVs and recommendations

• Experience in storytelling leveraging data and marketing capabilities to create develop and present POVs

• Strategy development and management of the project as an owner

• Experience using digital marketing tools and platforms e.g. Google Ads Manager SEM Rush

• Communication skills with superb ability to lead and influence cross-functional stakeholders

• Ability to establish project/program goals and objectives that contribute to strategic direction of the function and provide advice to senior leadership

• Ability to forecast initiatives and demand in order to develop annual strategic plan

• Advanced ability to lead plan implement and evaluate program/project activities to ensure completion of initiatives

• Ability to exercise sound judgement in making decisions

• Ability to make an impact influence and achieve results with effective negotiation problem-solving and communication skills

• Ability to work collaboratively and build relationships across teams and functions

• Ability to analyze organize and prioritize work while meeting multiple deadlines

• Ability to work successfully as a member of a team and independently

• Ability handle confidential information with discretion

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):