Brand Manager - ACE Bakery

Brand Manager - ACE Bakery

Summary

We’re a naan traditional company…

At FGF Brands, we don’t just bake bread - we craft artisanal experiences. As our Brand Manager, you’ll be the driving force behind one of North America’s most beloved bakery brands, blending strategic thinking with creative flair to elevate ACE Bakery’s presence in homes, hearts, and on shelves across both Canada and the United States. This unique opportunity allows you to shape the future of a premium brand that spans two dynamic markets, rooted in quality, innovation, and authenticity.

We are seeking new team members with a growth mindset, eagerness to win, proven record of accomplishment and excellent general management skills. This role presents an opportunity to shape the future at a leading bakery company headquartered in Canada.

As Brand Manager, you will be responsible for the leadership, strategic development, and tactical execution of all category and brand management initiatives. Your role includes being the primary expert on the brand, with a deep understanding of all facets of your business by retailer and geography. You will be the Brand Steward, upholding and advancing the brand strategy, guidelines, and integrity. This opportunity offers a compelling role with a forward-thinking, fast-paced, and dynamic food production company.

What FGF Offers:

• FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
• RRSP matching program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

PRIMARY RESPONSIBLITIES:

• Brand & Category Leadership: be the “go-to” expert on ACE Bakery, developing strong partnerships across internal cross-functional stakeholders to influence the strategic direction of the Category and your Brand(s).
• Develop Brand Growth Strategies: Develop long term & short term strategies to grow your Brand(s) in a competitive Marketplace spanning both Canada and the US.
• Track Market Performance & Brand Equity: Strong understanding of Market data & Brand Equity tracking to measure performance against business & brand objectives; Collaboration with internal Integrated Marketing Team to execute & measure campaign performance across relevant marketing media mix (Social, Digital, OOH, In-store, Retail Media, TV).
• Innovation Pipeline: develop a robust innovation pipeline for your Brand(s), leveraging consumer insights, category & competitive trends and identifying white space opportunities with an emphasis to win in Retail Channels.
• Project management: Support the cross functional commercialization of product launches and renovations from concept ideation & product development to customer sell in and best-in‑class market execution.
• Key liaison with Agency partners and internal cross functional team members.

Required Qualifications :

• Bachelor’s Degree in Business or a relevant field
• 5 - 7 years’ experience in a Brand Marketing role
• Self‑motivated individual with a high energy level and a progressive business attitude
• Proven ability to effectively navigate organizational complexity, collaborate with cross‑functional teams, respond to new situations with flexibility, and excel in a fast‑paced environment
• Strong written and oral communication skills
• Strong understanding of syndicated data, consumer insights, consumer research, and market results.
• Strong attention to detail, with the ability to refine and proofread all types of communications
• Ability to manage multiple projects and priorities with tight timelines
• Some travel required (10%) within Canada and the US
• Role requires minimum 3 days per week on‑site with flexibility of additional days in office dependent on business needs

What is the recipe for a great career at FGF?

Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas. In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization. Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.