Content Marketing Manager

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We are seeking a Content Marketing Manager based in our Milton to join the Marketing & Branding team. This is a fully on‑site role.

Ready to help build a better future for generations to come?

In an ever‑changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

What you will be doing

The Content Marketing Manager will shape and scale ROCKWOOL’s editorial vision for the U.S. and Canada, creating high‑quality campaign and evergreen content that drives demand, conversion and measurable pipeline outcomes. This role will translate technical detail into customer‑facing narratives, own the content library and operations, and ensure regional consistency, compliance and brand voice across channels.

Key Responsibilities

Content planning

• Develop and own the marketing content strategy and editorial calendar with a focus on demand generation : content pillars, messaging hierarchy, audience voice and campaign briefs that support conversion objectives and product launches.
• Partner with Product and Channel Managers to map content priorities, and coordinate with the Digital Experience and Lead Gen teams to ensure content topics, formats and measurement are fully aligned with channel plans and campaign schedules.
• Incorporate SEO / AIO guidance into briefs (structured data, answer‑first copy cues) as a supporting consideration to improve discoverability, while prioritizing editorial quality and conversion performance.

Content creation

Content distribution

What you bring

What we offer

Who we are

Founded in 1937 in Denmark, ROCKWOOL transforms volcanic rock into sustainable, innovative products that improve lives and communities. With over 12,000 employees across 51 manufacturing facilities in 40+ countries, we share one common mission : to release the natural power of stone to enrich modern living. Sustainability is central to our business strategy. Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Work Environment & Conditions

Our offices are designed to inspire collaboration, creativity, and meaningful social interactions, empowering employees to achieve balance and bring their best selves to work. ROCKWOOL is deeply committed to giving back to our communities. Through global philanthropic initiatives, community involvement, and sustainability efforts, we strive to create a positive impact in the communities we serve.

Our Culture and Commitment

We are dedicated to fostering an inclusive workplace where everyone feels valued, respected, and heard. With employees representing 79 nationalities, we champion diversity, provide equal opportunities, and actively combat all forms of discrimination. At ROCKWOOL, you'll find a welcoming team environment built on what we proudly call “ The ROCKWOOL Way ”. This cultural foundation reflects our core values : ambition, responsibility, integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications, without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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