Brand Ambassador Manager

Location : Montréal, QC or Vancouver (Hybrid / Remote)

Reports To : VP of Marketing

About Us :

In our evolution from performance-marketing to culture-and-commerce growth, we are seeking a Brand Ambassador Manager to build and scale an industry-leading ambassador channel across our multi-brand portfolio. You’ll deliver performance while aligning with our creator / brand mindset and retail ambitions. Our Portfolio of brands range from Fitness, Supplements, Pets and Beauty Brands.

Role Summary :

As Ambassador Manager, you will design, launch and operationalise our affiliate partner program : recruiting high-quality affiliates (creators, publishers, fitness communities), defining commission models, managing tracking and optimisation, collaborating cross-functionally and scaling the channel. This role sits at the intersection of culture (creator / affiliate) and commerce (sales / revenue) as we continue expanding both D2C and retail presence. Evaluate our current programs and optimise or re-design as needed.

Key Responsibilities :

• Develop and execute a full affiliate marketing strategy aligned to business objectives (traffic, conversion, revenue) across brands.
• Identify and recruit new affiliate partners—creators with affiliate capability, niche fitness / publishing communities, content publishers and deal / coupon sites.
• On-board affiliates : provide tracking links / codes, assets (banners, landing pages, copy), training and campaign briefs.
• Monitor affiliate performance : clicks, conversions, AOV, ROI. Identify top performers and scale; address under-performers with optimisation.
• Negotiate commission structures, partner contracts / terms, bonus incentives while maintaining profitability and brand integrity.
• Collaborate with brand, content, social and e-commerce teams ensuring affiliate campaigns align with product launches, creator activations and overall marketing strategy.
• Manage affiliate program budget; forecast incremental revenue, set KPIs, report to leadership.
• Ensure compliance and program integrity : vet affiliates for quality, monitor traffic quality and fraud prevention, avoid cannibalisation of other channels.
• Stay up-to-date with industry trends, emerging affiliate platforms and new creative formats; propose innovation.
• Create monthly / quarterly dashboards for leadership : partner segmentation, growth by cohort, revenue streams, optimisation recommendations.

Required Qualifications & Profile :

What We Offer :

30-60-90 Day KPIs : Days 1-30 :

Days 31-60 :

Days 61-90 :

How to Apply : Please submit :

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